Brand Tone

Elegant, romantic, luxurious, sophisticated, aspirational, and emotionally driven.

Brand Values

• •Enduring Quality
• •Luxury and Exclusivity
• •Emotional Connection
• •Aesthetic and Design

Best Practices

• •Use an Elegant Lexicon: Consistently choose sophisticated and evocative words. For example, use "exquisite gesture" instead of "nice gift," and "enduring" or "timeless" instead of "long-lasting."
• •Sell the Emotion, Not Just the Product: Frame the copy around the "why" behind the purchase. Focus on concepts like everlasting love, cherished memories, and profound appreciation rather than just the physical attributes of the roses.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy always matches the high-end, luxurious aesthetic of the brand's photography and design. The words should feel as premium and well-crafted as the product itself.
• •Incorporate Storytelling: Use brief narratives to create an emotional connection. Describe the moment the gift is given, the feeling it evokes, or the love story it represents to engage the audience on a deeper level.
• •Ensure Cross-Channel Consistency: The romantic, luxurious tone must be present at every customer touchpoint—from the website's FAQ page and product descriptions to Instagram captions, ad copy, and customer service communications.

Social Perception

Perceived as a source of beautiful, high-quality, and unique gifts; viewed as an aspirational luxury item for special occasions; appreciated for the concept of preserved roses symbolizing lasting feelings.

Copy Examples

• •The Art of Everlasting Emotion. Discover our collection of luxury eternal roses and give a gift that captures the beauty of a moment, forever.
• •Some feelings are too precious to fade. Our eternal roses are a testament to timeless affection, meticulously preserved to last. The ultimate expression for the one who means everything.
• •An Anniversary as Timeless as Your Love. This year, celebrate your journey with a gift that mirrors the enduring nature of your bond. A Julieta's Rose arrangement is more than a gift; it is a lasting symbol of your love story, beautifully preserved.
• •The Classic Grandeur - Midnight Black: An expression of profound elegance. The Classic Grandeur arrangement features our finest eternal roses in a rare midnight black, housed in a signature white box. Each rose is preserved at its peak to embody a sophisticated grace that will elevate any space for years to come.
• •Love that doesn't fade. Beauty that won't wilt. The Julieta's Rose experience, delivered. Tap to create an unforgettable moment.