Brand Tone

The brand's tone is predominantly passionate, educational, and personal. It conveys a deep love for art, uses accessible language to explain digital techniques, and is deeply intertwined with Julie Flanagan's personal life story to foster connection.

Brand Values

• •Transformation and Rebirth
• •Community and Collaboration
• •Bridging Traditional and Digital Art
• •Quality and Attention to Detail

Best Practices

• •Lead with Passion and Story: Always connect the art back to a personal story, an inspiration, or a feeling. Use emotive and enthusiastic language to share your 'why.'
• •Educate, Don't Just Sell: Explain the 'how.' Briefly touch on the digital alteration process, using analogies to traditional art to make it accessible and to reinforce the value and skill involved.
• •Use 'You' and 'I' to Foster Connection: Write in the first person to maintain the personal, artist-to-customer relationship. Address the customer directly ('your photos,' 'your space') to make the copy feel like a one-on-one conversation.
• •Emphasize Transformation: Consistently use keywords like 'transform,' 'reimagine,' 'alter,' and 'reborn' to reinforce the core brand value across all marketing materials.
• •Highlight Quality and Collaboration: When discussing products, especially commissions, always mention the attention to detail, quality materials, and the collaborative process with the client to build trust and justify the premium nature of the work.

Social Perception

Julie Flanagan is perceived as a talented, passionate, and high-quality artist. She is also recognized as a respected educator and community figure, especially in the Kansas City area, known for her involvement in arts initiatives and her past role as an art school founder.

Copy Examples

• •From a simple snapshot to a symphony of color. ✨ I’m constantly inspired by how a single moment, artfully altered, can tell a completely new story. This piece, 'Kansas City Urban Rising,' began as a photograph and was reborn through digital 'paint,' revealing the vibrant essence of our city's core. What memories do you have that are waiting to be transformed? #ArtfullyAltered #DigitalArt #KansasCityArt
• •Your Memories, Reimagined. Let’s collaborate to turn your treasured photographs into timeless works of art. From family portraits to breathtaking landscapes, I'll work with you to capture the emotion and beauty of your moment, creating a piece you'll cherish forever. Commission your story.
• •The story behind the art is what gives it a soul. My own journey has been one of unexpected changes, and my art reflects that—a life artfully altered. This month, I'm sharing the inspiration behind my 'Nature's Charms' series, where even the smallest details of the natural world are given a new, vibrant life. Explore the collection and find a piece that speaks to your story.
• •Is it a photo or a painting? This piece challenges the line between the two. Using digital brushes and filtered glazes, I've reinterpreted this image to evoke the style of the Impressionists, focusing on light and color to capture a fleeting moment. Printed on archival giclée paper with a signature deckled edge, this artwork brings a touch of modern history into your home.
• •Kansas City, you are my muse! As a 4th generation KC girl, my roots here run deep. From the Prairie Village Art Fair to solo shows across the city, I love sharing my passion for our community through my art. Discover artfully altered photographs of your favorite local landmarks and bring a piece of home, home. Shop the Kansas City series now.