Tono de Marca

Warm, Sentimental, and Approachable.

Valores de Marca

• •Heartfelt Connections
• •Quality & Charm
• •Personal Customer Care

Mejores Prácticas

• •Lead with Emotion, Follow with Detail: Start copy by tapping into the emotion the product evokes (love, comfort, celebration) then provide practical details.
• •Use "You" and "Your": Speak directly to the customer to make the copy feel like a one-on-one conversation.
• •Tell the Story Behind the Product: Frame products as "memory keepers," "conversation starters," or "a warm hug in a mug" to reinforce sentimental value.
• •Maintain a Consistent Vocabulary: Regularly use words like charming, heartfelt, beautiful, cosy, rustic, special, treasure, keepsake, and lovely.
• •Engage with Questions: Encourage interaction by asking gentle, inclusive questions related to the product or theme in social media copy.

Percepción Social

A Trusted Source for Beautiful and Meaningful Gifts.

Ejemplos de Copy

• •Tag the friend who has been your rock. Our new silver knot bracelets are a beautiful reminder that some bonds are truly unbreakable. Delicate, meaningful, and made to be treasured forever. Find them in our 'New In' collection today. #JulieAnnCollections #FriendshipGoals #MeaningfulGifts #GiftForHer
• •Make your home a haven this autumn. From cosy throws to pumpkin-spiced scents and charming mantelpiece decor, our new collection is all about warmth and comfort. Swipe to see how you can bring a little rustic charm into your space. Shop now and enjoy free delivery on orders over A40! #HomeDecorUK #AutumnVibes #CountryLiving #JulieAnnHome
• •Because someone we love is in heaven, there's a little bit of heaven in our home. This gentle and loving wooden plaque is a special way to keep treasured memories alive. With its soft grey finish and delicate script, it RIs a beautiful, comforting presence for any room. A thoughtful piece for yourself or a meaningful gift for someone navigating a loss.
• •A Little Something to Make You Smile | New Arrivals Inside. Hi [Customer Name], we believe every home tells a story. This week, we've added some beautiful new chapters to our collection, perfect for celebrating the ones you love or simply treating yourself. From heartfelt gifts for family to charming additions for your kitchen, find your new favourite piece today.
• •Celebrating the Happy Couple. Find the perfect, heartfelt gift to honour their special day. From unique keepsakes to elegant home decor, discover a present they'll cherish long after the 'I do's'. #WeddingGifts #MrAndMrs #UniquePresents