Brand Tone

Personal, passionate, introspective, inspiring, inviting, elegant, and thoughtful, maintaining a direct, conversational tone from the artist's perspective, blending intellectual curiosity with deep emotional expression.

Brand Values

• •Passion for Duality (Science and Art)
• •Inspiration from Nature and Culture (especially Japanese art)
• •Emotional Expression
• •Curiosity and Evolution
• •Authenticity and Connection

Best Practices

• •Embrace the Duality: Always weave the unique narrative of science and art into your storytelling. Use metaphors that blend the pragmatic with the poetic A hypothesis in hue, An experiment in emotion. This reinforces the brand’s unique identity.
• •Speak from the "I": Maintain the personal, authentic voice by writing from Julia’s perspective. Use I believe, For me, and My process to create a direct and intimate connection with the audience, making them feel like they are part of her artistic journey.
• •Tell the Story Behind the Art: Every collection and piece has an origin—be it Japanese culture, a force of nature, or a specific emotion. Go beyond describing the visual. Share the inspiration, the why behind the work, to create deeper meaning and value.
• •Use Evocative and Sensory Language: The copy should be as elegant and rich as the artwork. Use descriptive words that appeal to the senses and emotions: shimmering gold leaf, a tranquil gaze, a symphony of color, delicate strength.
• •Educate and Inspire: Position the brand as a source of knowledge and inspiration. Through blog posts or workshop content, share insights into artistic techniques, the history of Japanese art, or the psychology of creativity. This builds authority and provides added value to the community.

Social Perception

Perceived as a talented, dedicated artist with a unique and compelling style, known for beauty, delicacy, and strength. Highly acclaimed with international exhibitions and museum features, recognized for her artistic blend of Klimt and Japanese influences, and the signature use of gold leaf. High customer engagement and demand indicate strong appreciation and a positive reception.

Copy Examples

• •In the quiet of the studio, this piece came to life. It’s a conversation between the cobalt blue and the subtle shimmer of gold leaf, exploring the balance between strength and serenity. For me, every brushstroke is a word, every color an emotion. I hope "Golden Lagoon" speaks to you in the same way it spoke to me. See the full story behind it on the website. #JuliaTarratsArt #ArtisticProcess #GoldLeaf #AbstractArt #EmotionalExpression
• •Unlock the Artist Within. Do you feel a pull towards creativity but don't know where to begin? My upcoming oil painting workshop is more than a class—it’s an experience. Grounded in a process of observation and experimentation, I'll guide you to find your own voice on the canvas. Let’s explore color, texture, and emotion together. Limited spots available. Register now and start your creative journey. #ArtWorkshop #BarcelonaCreativity #OilPainting #LearnToPaint #JuliaTarrats
• •Where Science and Soul Meet on Canvas. Original art by Julia Tarrats, inspired by the harmony of nature and the depth of emotion. Explore the collections.
• •This original work is an ode to introspection and mystery. The geisha’s silhouette, adorned with patterns that echo the elegance of a Gustav Klimt masterpiece, is a symbol of quiet strength and cultural beauty. Rendered in oil and embellished with hand-applied gold leaf, the piece radiates a warm glow that shifts with the light. "Geisha VIII" is not just a painting; it is an invitation to a world of grace and contemplation, a powerful yet delicate presence for your space.
• •A new collection is born... inside the studio with "Momiji"