Brand Tone

Passionate, Personal & Authentic, Inspired by Nature, Professional, Joyful & Grateful

Brand Values

• •Artistic Expression & Creativity
• •Connection with Nature
• •Emotional Resonance
• •Quality & Craftsmanship
• •Dedication & Growth

Best Practices

• •Always Lead with Passion and Authenticity: Share genuine enthusiasm for the art, the inspiration behind it, and the creative process. Let your personality shine through.
• •Weave in the "Nature Inspiration" Narrative: Consistently reference the specific natural elements (beaches, birds, skies, Florida landscapes) that inspire the artwork. Use descriptive, sensory language to evoke these scenes.
• •Emphasize Connection and Emotion: Write about how the art is intended to make people feel or the emotions it captures. Encourage engagement by asking questions or inviting viewers to share their own connections to nature or art.
• •Maintain a Grateful and Personal Touch: Regularly express gratitude to followers, customers, and the community. Address the audience directly and personally where appropriate (e.g., "you," "your home").
• •Ensure Professionalism in Presentation: While being personal, ensure all copy is well-written, free of errors, and clearly communicates necessary information (e.g., artwork details, purchasing information, event updates). This reinforces the quality of the art itself.

Social Perception

A Talented and Respected Artist, Authentic and Passionate, A Creator of Evocative Art, Professional and Reliable

Copy Examples

• •Instagram Post (Image of a new seascape painting): Lost in the hues of the horizon. 🎨 There's a certain magic where the sky meets the sea, a moment I try to capture with every brushstroke. Feeling incredibly grateful to share this latest piece, born from a morning walk along our beautiful Florida coast. May it bring a wave of tranquility to your day. #JulianneFeltonArt #FloridaArtist #SeascapePainting #InspiredByNature #OilPainting
• •Email Newsletter Snippet (announcing new prints): Dear Art Lover, I'm thrilled to share that a new collection of prints, capturing the serene beauty of Florida's wetlands, is now available. Each piece is a whisper of the wild, a moment of peace I found in nature and translated onto canvas, now ready to bring that calm into your home. Find your moment of inspiration: [Link to prints]
• •Website "About Me" Excerpt: My studio, nestled near the vibrant Florida coastline, is where nature's palette comes to life. For me, painting isn't just a profession; it's a heartfelt conversation with the world around me. Every sunrise, every wave, every rustle of marsh grass sparks an emotion I strive to share through my art. It’s a joy to connect with you through these painted stories.
• •TikTok Video Caption (showing a sped-up painting process): From a blank canvas to a vibrant memory of the coast! 🌊✨ Watch the journey of this little sandpiper scene. Love bringing these moments of nature to life. What should I paint next? #ArtProcess #WatercolorMagic #CoastalArt #FloridaLife #ArtistOnTikTok @artistjf
• •Facebook Post (sharing a customer photo of art in their home): It fills my heart to see my art find its perfect place! ❤️ Thank you, [Customer Name], for sharing this beautiful photo of 'Sunrise Over the Inlet' in your lovely home. Knowing my paintings bring joy and a touch of Florida's soul to others is the greatest reward. #ArtInHomes #HappyCollector #JulianneFeltonArt #NatureInspiredDecor #FloridaArt