Brand Tone

Friendly, Joyful, Passionate, and Approachable

Brand Values

• •Joy and Positivity: A core value is to spread happiness and brighten spaces through her art.
• •Connection with Nature: Her work is deeply inspired by the beauty of Australian landscapes, coastlines, flora, and fauna.
• •Creativity and Experimentation: Julia expresses a love for creating different color palettes and being experimental with each piece.
• •Accessibility/Affordability: She states a belief that everyone should own art they love and aims to keep her prices fair.
• •Customer Satisfaction: Positive reviews highlight her good service and the quality of her work, suggesting a value placed on happy customers.
• •Authenticity: Her art is described as a direct expression of her personality and the joy she experiences in nature.

Best Practices

• •Use Uplifting and Positive Language: Consistently incorporate words that evoke happiness, joy, beauty, and inspiration. Phrases like "brighten your day," "feel-good," "vibrant," and "uplifting" reinforce the brand's core message.
• •Emphasize Connection to Nature: Regularly reference the inspiration drawn from Australian landscapes, beaches, flora, and fauna, as this is a key element of her artistic identity.
• •Maintain an Approachable and Friendly Voice: Write as if you're speaking directly to a friend or fellow art lover. Avoid overly formal or jargon-filled language. Share personal anecdotes or insights from the artist occasionally.
• •Highlight the Artist's Passion: Convey Julia's genuine love for creating art and experimenting with colour. This authenticity resonates with customers.
• •Focus on the Customer's Experience and Emotion: Frame the benefits of the art around how it will make the customer feel (e.g., relaxed, happy, inspired) and how it will enhance their space.

Social Perception

The public and her customers perceive Julia Jones Art as a source of beautiful, vibrant, and uplifting artwork. She is seen as a talented artist who captures the essence of Australian nature in her pieces. Customers appreciate the quality of the art, the positive emotions it evokes, and the good customer experience. There's a sense of personal connection, with clients feeling that her art brings joy and helps them feel like they are "permanently on holidays."

Copy Examples

• •Bring the vibrant colours of the Australian coast into your home. ✨ Julia Jones' original art is a daily dose of sunshine and joy, hand-painted with passion. Find a piece that speaks to your soul. #JuliaJonesArt #AustralianArtist #CoastalVibes
• •Art that makes you smile. 😊 That's the heart of Julia Jones Art. Each piece is an experiment in colour and a celebration of nature's beauty. Let's find the perfect 'feel-good' art for your space! #FeelGoodArt #HappyArt #JuliaJonesArtist
• •Dreaming of a unique artwork that's truly *you*? Julia loves bringing your vision to life! Commission a custom piece inspired by the coast, wildlife, or your favourite colours. Affordable, original art, made with love. #CustomArt #ArtCommission #JuliaJonesArtAustralia
• •From Julia's Redland Bay haven to your home – discover art that radiates warmth and tranquility. 🌊 Explore vibrant beachscapes, stunning florals, and captivating wildlife, all designed to uplift and inspire. #BeachArt #NatureInspiredArt #JuliaJonesArtGallery
• •Why just decorate when you can invigorate? Julia Jones Art offers more than just paintings; it's an invitation to experience joy, colour, and the breathtaking beauty of Australia every day. Affordable originals and prints available now! #ArtForYourHome #InvestInJoy #JuliaJonesArt