Tono de Marca

Artistic, Intimate, and Grounded.

Valores de Marca

• •Artisanal Craftsmanship
• •Connection to Nature
• •Authenticity and Transparency
• •Simplicity and Functionality
• •Local Identity

Mejores Prácticas

• •Lead with the "Why," Not Just the "What": Instead of saying "New mug for sale," start with the inspiration or feeling behind it: "For slow coffee mornings..." This connects the product to an experience.
• •Use Sensory and Tactile Language: Incorporate words that evoke touch, sight, and emotion. Terms like "subtle texture," "warm glaze," "organic shape," "quiet presence," and "earthy tones" reinforce the brand's grounded nature.
• •Tell the Story of the Hand: Always remind the audience that the pieces are handmade. Use phrases like "shaped by hand," "from my studio," "each one unique," and "the artist's touch" to emphasize the value of craftsmanship.
• •Maintain an Intimate, First-Person Voice: Write as Julia. Use "I" and "my" to share personal thoughts, processes, and inspirations. This maintains the direct connection between creator and customer.
• •Connect to a Slower, More Mindful Lifestyle: Frame the products as tools for everyday rituals. The copy should encourage customers to appreciate small moments, whether it's drinking tea, arranging flowers, or serving a meal. This elevates the product's purpose beyond simple function.

Percepción Social

The public perceives 'juliaceramica' as a high-quality, authentic artisan brand. Customers are not just buying a product; they are acquiring a piece of art from a known creator. The brand is seen as unique, aesthetically pleasing, trustworthy, and a "Slow Living" Brand.

Ejemplos de Copy

• •Introducing the 'Serena' collection. Inspired by the calm of early mornings and the quiet moments before the day begins. Each piece is shaped by hand from grogged stoneware, carrying the subtle textures of the earth it came from. Hope they can bring a little piece of stillness to your daily rituals. Available now on the website.
• •More than a vessel, this is a small sculpture. Each porcelain 'Saquet' (little bag) is individually formed, making its folds and gestures entirely unique. The delicate, hand-painted lines trace a story across the translucent surface. A piece designed to hold something precious—a dried flower, a memory, or simply the light. A quiet statement of functional art.
• •From my hands to yours ✨ Studio notes + a peek at the new kiln load.
• •juliaceramica was born not in a factory, but from a small studio filled with clay dust and quiet dedication. I'm Julia, the hands and heart behind every piece. For me, ceramics is a conversation with the material—a slow, intentional process of transforming earth into an object of beauty and use. Each cup, bowl, and plate holds the story of its creation, ready to become a part of yours.
• •The magic is in the details. This new glaze has a hint of blue that only comes alive in the fire. Can't wait to show you the result.