Brand Tone

Elegant & Sophisticated, Aspirational, Appreciative & Reverent (towards craft), Personal & Passionate, Understated Luxury

Brand Values

• •Craftsmanship
• •Quality
• •Heritage
• •Beauty & Aesthetics
• •Exclusivity & Bespoke Service
• •Timelessness
• •Artistry

Best Practices

• •Employ Evocative and Sensory Language: Use words that appeal to touch (e.g., "silken," "crisp," "velvety"), sight (e.g., "luminous," "intricate," "delicate"), and emotion (e.g., "cherished," "joyful," "serene").
• •Emphasize Heritage and Story: Weave in narratives about the origin of materials, the artisans, the inspiration behind designs, or the traditional techniques used. This adds depth and value.
• •Maintain a Refined Vocabulary: Avoid slang, overly casual phrases, or clichés. Opt for more descriptive and elegant synonyms. For example, instead of "looks great," use "exudes elegance" or "presents beautifully."
• •Focus on Timelessness over Trends: Position products as enduring investments rather than fleeting fancies. Highlight classic appeal and lasting quality.
• •Speak to Aspirations and Emotions: Connect the products to the feelings and lifestyle they enable – creating a welcoming home, celebrating special moments, appreciating beauty, investing in lasting quality.

Social Perception

Luxury & High-End, Artisanal & Unique, Investment Pieces, Trusted by Designers, Aspirational

Copy Examples

• •Introducing the 'Seraphina' Collection – where Venetian artistry meets the world's finest linen. Each thread tells a story, each stitch a testament to generations of Italian craftsmanship. Elevate your sanctuary with timeless beauty. Discover Seraphina.
• •Our 'Florentine Garden' Tablecloth: Imagine sunlight dappling through ancient olive groves. This exquisite piece, hand-embroidered by master artisans in Tuscany, brings the soul of Italy to your table. Crafted from the purest linen, it is an heirloom for today, and for always.
• •At Julia B. Casa, we believe in the enduring power of handmade beauty. We journey to the heart of Italy to collaborate with artisans who share our passion for quality and heritage, transforming the finest materials into objects of unparalleled elegance for your home.
• •The art of the hand. A closer look at the intricate hemstitching on our 'Positano' Guest Towels – a quiet whisper of luxury, meticulously crafted to welcome your guests with grace.
• •Envision your perfect table, dressed in linens as unique as your story. Allow us to bring your vision to life with our bespoke design service. Consult with our atelier to create your own Julia B. Casa masterpiece.