Brand Tone

Creative & Artistic, Personal & Approachable, Enthusiastic & Passionate, Playful & Trendy, Quality-Conscious & Value-Oriented

Brand Values

• •Creativity & Originality
• •Personalization & Storytelling
• •Quality Craftsmanship
• •Passion for Jewelry & Design
• •Customer Satisfaction & Collaboration
• •Accessibility (Affordability)
• •Family & Heritage

Best Practices

• •Embrace Your Origin Story: Regularly weave in elements of the brand's journey – from a blog to a mother-daughter art and jewelry business. This reinforces authenticity and passion (e.g., "Born from a love of all things jewelry, Juler's Row brings you..." ).
• •Highlight the Artistic & Custom Angle: Use descriptive, evocative language that emphasizes creativity, color, and personalization. Words like "handcrafted," "bespoke," "vibrant," "one-of-a-kind," "your story" resonate with their artistic and custom offerings.
• •Maintain an Approachable & Collaborative Voice: Even when describing high-quality items, keep the tone friendly and inviting. Encourage interaction, especially for custom pieces (e.g., "Let's design together!", "We love hearing your ideas!").
• •Stay Platform-Appropriate but Tonally Consistent: While TikTok copy might be punchier and use more emojis than a website's "About Us" page, the core values of creativity, passion, and personalization should still shine through. The playful energy on TikTok should feel like an extension of the brand's overall enthusiastic spirit, not a departure.
• •Showcase Value Beyond Just Price: While affordability is a factor (sterling silver/vermeil), focus copy on the value of unique design, quality craftsmanship, the sentimental aspect of custom pieces, and the joy of owning something artistic and personal.

Social Perception

Artistic and Unique, Engaging and Responsive, Trend-Aware, Associated with Personal Milestones & Gifting, Positive Customer Service Experience, Collaborative Spirit

Copy Examples

• •For a new enamel collection (Instagram Post): Dive into a dream of color! 🎨 Our latest enamel wonders are here, each handcrafted to tell your unique story. Which hue speaks to you? Let's create something beautiful together! #JulersRow #EnamelJewelry #ArtYouCanWear #NewCollection
• •For custom charm necklaces (Facebook Ad): Your story, your charms, your masterpiece. ✨ Work directly with Julie to design a one-of-a-kind charm necklace that's all you. From choosing meaningful symbols to picking the perfect enamel shades, we make your vision sparkle. Book your design chat today! [Link] #CustomJewelry #PersonalizedNecklace #JulerStory #Keepsake
• •Promoting permanent jewelry (TikTok Video Idea - voiceover): Get zapped with us! ⚡️ It's more than just jewelry; it's a memory you'll wear. Effortless, timeless, and uniquely yours. Grab your bestie and come get linked! #PermanentJewelry #JulerZapped #JewelryExperience #ForeverLinked #TikTokJewelry
• •Highlighting the mother-daughter aspect & art products (Pinterest Pin Description): From our family to yours, with love and a splash of color! 💖 Juler's Row is a mother-daughter dream, blending passion for jewelry with original watercolor art. Explore our collection of unique jewelry, art prints, home decor, and more – all designed to bring a little more beauty into your everyday. #MotherDaughterBusiness #JewelryArt #HomeDecor #ArtisticGifts #ShopSmall
• •For the "In My Eras Era" collection (Instagram Story): Still in your Eras Era? ✨ So are we! 😉 Our special collection with Kelsey Klos lets you wear the magic every day. Pick your Era, add your tour date, and keep those unforgettable moments close. Shop the sparkle! [Swipe Up Link] #JulersRow #InMyErasEra #KelseyKlos #ConcertJewelry #SwiftieStyle