Brand Tone

Whimsical, Playful, Inspiring, Uplifting, Personal, Honest, Joyful, Colorful, Nurturing, and Healing.

Brand Values

• •Creativity & Imagination
• •Joy & Happiness
• •Authenticity & Honesty
• •Connection
• •Nature & Everyday Beauty
• •Resilience & Healing
• •Community & Giving Back

Best Practices

• •Embrace Whimsy and Playfulness: Use lighthearted language, imaginative descriptions, and a sense of fun. Don't be afraid to be a little quirky or charming in your wording.
• •Lead with Emotion and Honesty: Share the inspiration behind pieces, connect with personal stories, and use language that evokes feelings of joy, comfort, and connection. Be genuine and transparent.
• •Focus on Vibrancy and Joy: Use descriptive words that highlight the color, energy, and uplifting nature of the art. Words like 'vibrant,' 'joyful,' 'bright,' 'cheerful,' and 'delightful' should be common.
• •Maintain a Personal and Approachable Voice: Write as if you're speaking to a friend. Use 'I' and 'you' to create a direct connection. Share thoughts and inspirations in a warm, inviting manner.
• •Be Inspiring and Nurturing: Incorporate messages of hope, healing, and the beauty of everyday life. Reflect the values of community and the therapeutic power of creativity in your communications, especially when talking about classes or the 'Art Heals' program.

Social Perception

Julene Ewert is perceived as a talented & unique artist with high-quality products, an inspiring & positive influence, who is community-oriented, friendly, and approachable.

Copy Examples

• •Headline: Add a Splash of Joy to Your World with Art by Julene Ewert. Body: Discover whimsical paintings and delightful gifts that bring everyday moments to life with vibrant color and heartfelt charm. Julene Ewert's art is a daily reminder to find the magic in the little things. Shop now and let your soul smile!
• •Headline: Art That Heals, Colors That Speak. Body: Journey into a world of playful imagination and heartfelt expression. Each piece by Julene Ewert is crafted with love, inspired by nature's wonders and life's simple joys. Perfect for gifting or bringing a touch of warmth to your own space.
• •Headline: Unleash Your Inner Sunshine: Whimsical Art for a Brighter Day. Body: Feeling gray? Julene Ewert’s creations are like a burst of sunshine for your home and heart. Explore vibrant prints, charming cards, and unique gifts that celebrate the beauty of an honest, playful view of the world. Find your happy piece today!
• •Headline: From My Heart to Your Home: Art Infused with Story & Spirit. Body: Julene Ewert pours her personal journey, love for nature, and a touch of whimsy into every creation. These aren't just artworks; they're conversation starters, mood lifters, and soul connectors. Bring a piece of heartfelt artistry into your life.
• •Headline: More Than Just Art – It’s a Feeling. Experience Julene Ewert. Body: Let the vibrant colors and playful spirit of Julene Ewert’s art transform your space and lift your spirits. From charming animal illustrations to abstract explorations of emotion, find a piece that resonates with your unique story and brings a daily dose of delight.