Brand Tone

Caring, Reliable, Personal, Celebratory, Service-Oriented

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Emotional Connection
• •Local Expertise, Global Reach
• •Personal Touch & Craftsmanship
• •Sustainability

Best Practices

• •Always Emphasize Freshness and Quality: Consistently use terms like "fresh," "finest blooms," "100% freshness assurance," and "handcrafted" to reinforce your commitment to quality.
• •Focus on the Emotional Impact: Connect flowers to feelings. Use words like "love," "joy," "comfort," "cherished," "heartfelt," and "memories" to resonate with the customer's intent.
• •Highlight Reliability and Care: Reassure customers with phrases like "delivered with care," "on-time delivery," "trusted local florist," and "handled with meticulous attention."
• •Maintain a Warm, Personal, and Approachable Voice: Use welcoming language. Address the customer directly (e.g., "Let us help you"). Even when stating policies, do so in a clear but understanding manner.
• •Showcase Local Roots and Broader Service: Remind local customers of your long-standing presence and expertise, while also welcoming and assuring international clients of your capability to serve them.

Social Perception

Positive for product and service. Seen as a go-to local florist (in Iligan City). Responsive (via Facebook/Email).

Copy Examples

• •Headline: More Than Just Flowers, It's a Feeling Delivered. Body: At Julcor Flower Shop, we pour love and care into every handmade bouquet, ensuring your heartfelt message arrives fresh and beautiful. Celebrating a milestone or sending a tender thought? We're here for you.
• •Headline: Brighten Their Day, The Julcor Way. Body: From joyful birthday blooms to elegant anniversary arrangements, trust Julcor Flower Shop to deliver 100% freshness and a personal touch, every time. Serving Iligan City and beyond with pride since 1983.
• •Headline: Handpicked with Care, Delivered with Love. Body: Your special moments deserve the finest. Julcor Flower Shop offers exquisite, sustainably sourced floral designs, crafted to express what words sometimes can't. Let us help you create a lasting memory today.
• •Headline: Celebrations, Sympathy, Surprises – We Speak Fluent Flower. Body: Need the perfect bouquet? Our dedicated florists at Julcor Flower Shop are ready to craft stunning arrangements for every occasion. Reliable delivery across the Philippines, bringing smiles to your loved ones.
• •Headline: Your Trusted Local Florist, Connecting Hearts Worldwide. Body: For over 40 years, Julcor Flower Shop has been Iligan City's choice for beautiful, fresh flowers. Now, share the love globally. Experience our commitment to quality and heartfelt service with every order.