Brand Tone

Inspirational, Authentic, and Community-Oriented.

Brand Values

• •Faith & Heritage
• •Quality & Craftsmanship
• •Modesty & Unity
• •Authenticity

Best Practices

• •Lead with the 'Why': Always connect the product back to the brand's core story and values. The "why" behind the brand (the story of Julaybib, Islamic heritage, community) is more powerful than just the "what" (sandals).
• •Use Inspirational Language: Employ words that uplift and inspire, such as "journey," "purpose," "path," "faith," and "community." This reinforces the brand's aspirational and value-driven identity.
• •Emphasize Quality through Specifics: Instead of just saying "high-quality," mention specific features like the "Zellij® Anti-Slip Outsole," "quilted vegan leather," or "shock-absorbing footbed" to build credibility and justify the premium positioning.
• •Maintain a Respectful & Authentic Tone: Ensure all communication, from ad copy to customer service replies, is respectful and genuine. Avoid hype and over-the-top claims. Let the product quality and brand story speak for themselves.
• •Foster Community through Content: Actively feature user-generated content, run polls, ask questions, and share customer testimonials. Frame customers as part of the "Julaybib community," strengthening their sense of belonging and loyalty to the brand.

Social Perception

Trusted, High-Quality, and Aspirational.

Copy Examples

• •Introducing the 'Hamra' series. Inspired by the earth's timeless strength, designed for your modern journey. Experience the next step in comfort and craftsmanship, built on a foundation of faith and durability. Discover a sandal that's more than just footwear—it's a companion for your path. Link in bio to explore. #Julaybib #StepWithPurpose #ModernCraftsmanship
• •This holy month, every step is a part of a larger journey. A journey of faith, family, and reflection. Walk with comfort, walk with confidence, walk with Julaybib. Wishing you a blessed and peaceful Ramadan. #JulaybibJourney #RamadanKareem #SharedValues
• •Our name is our promise. Quality and character in every pair. #Julaybib #MoreThanASandal #IslamicHeritage
• •Grip for the Grounded. Soul for the Seeker. Engineered with our signature Zellij® Anti-Slip Outsole, every Julaybib sandal offers unwavering support for your daily travels. Durable, lightweight, and built to last. Shop with confidence.
• •Your path, your style. Which Julaybib companion are you choosing for the weekend? Poll Options: [Sleek & Simple] vs. [Bold & Adventurous]