Brand Tone

caring, quality-conscious, and friendly

Brand Values

• •Quality
• •Locality
• •Style & Comfort
• •Customer Trust

Best Practices

• •Always Emphasize Quality and Origin: Every piece of copy should, where possible, reinforce the core values of high-quality materials (OEKO-TEX® certified) and local Lithuanian production. This is a key differentiator.
• •Use a Warm and Caring Voice: The language should always be friendly and approachable. Address the customer directly ("you," "your child") to create a personal connection.
• •Showcase Social Proof: Continue to integrate customer reviews and user-generated photos into marketing materials. This builds trust and community around the brand.
• •Focus on Benefits, Not Just Features: Instead of just saying "OEKO-TEX® fabric," explain what it means for the customer: "gentle on sensitive skin," "free from harmful substances," "peace of mind for you."
• •Maintain Visual Consistency: The aesthetics on social media and the website should align with the brand's values. Use high-quality photos that show the products in a natural and relatable way, often with children actively and happily wearing them.

Social Perception

Very positive, reliable, offering good value for money, and trustworthy, with high praise for material quality and design.

Copy Examples

• •Little adventures call for great comfort. ✨ Discover our new collection of children's clothing, made with love in Lithuania from the softest, certified fabrics. Because every day is a day to play in style and comfort. #Jukoday #MadeInLithuania #KidsFashion
• •Quality you can feel, style they will love. Our garments are crafted from OEKO-TEX® certified fabrics, ensuring they are gentle on your child's skin and durable enough for every adventure. Shop with confidence.
• •Effortless style for you and your little one. Explore our new collection of matching mother-daughter outfits and enjoy the perfect blend of comfort and chic. Made for making memories together. #JukodayWoman #MomAndMe
• •The perfect layer for changing seasons. Our 'Black' children's vest is not only stylish but also incredibly practical. Designed in Lithuania, it offers warmth without restricting movement, making it ideal for the playground or a walk in the park. Easy to combine and made to last.
• •Our sale is on! This is your chance to get your favorite Jukoday pieces at a special price. High-quality, locally made clothing for children and women. Don't miss out!