Brand Tone

Affectionate & Loving, Personal & Heartfelt, Playful & Joyful, Appreciative

Brand Values

• •Celebrating Pets
• •Creating Lasting Memories
• •Personalization & Uniqueness
• •Quality & Care
• •Joy & Love

Best Practices

• •Always Center the Pet-Human Bond: Every piece of copy should, in some way, circle back to the love, joy, and special connection people share with their pets. Use words that evoke warmth, affection, and companionship.
• •Use Pet-Related Puns and Playful Language (Moderately): Incorporate lighthearted, pet-centric wordplay (like "purr-fect," "furever," "pawsitively") where appropriate, especially on social media, to maintain a joyful and engaging tone. Avoid overdoing it to the point of sounding unprofessional.
• •Emphasize Uniqueness and Personalization: Highlight that each product is custom-made and captures the individual personality of the pet. Use phrases like "one-of-a-kind," "your pet's unique charm," "specially made for you."
• •Speak Directly to the Pet Lover's Heart: Use emotive language that resonates with the deep feelings pet owners have for their animals. Words like "cherish," "beloved," "companion," "unconditional love," and "heartfelt" can be powerful.
• •Maintain a Visually Cohesive and Positive Image: Ensure that all imagery used alongside copy (especially on social media and the website) reflects the same warmth, joy, and love for pets. Happy pets and happy owners reinforce the brand's tone.

Social Perception

Loved by Pet Owners, Seen as a Creator of Meaningful Products, Positive & Engaging, Giftable

Copy Examples

• •Start your mornings with a purr-fect reminder of your furry best friend! ☕🐾 Our custom pet portrait mugs turn your beloved companion into a cherished keepsake. Just imagine sipping your coffee with that adorable face smiling back at you. Pure happiness in every drop! #jujuandstitch #custompetmug #petlove #morningcoffee #cherishedmoments
• •Searching for a gift that speaks from the heart? ❤️🐶🐱 Immortalize their furry family member with a stunning custom pet portrait from juju + stitch. From cozy blankets to beautiful canvases, give a gift that will be treasured furever. Because the best presents celebrate the love that truly matters. Shop now and make a pet lover's dream come true! #petgifts #customart #doglovers #catlovers #heartfeltgifts
• •Your Pet, A Masterpiece. ✨ At juju + stitch, we transform your favorite pet photos into unique, high-quality art and accessories that celebrate the unconditional love you share. Let's create something beautiful together. #jujuandstitch #petportraits #petfamily #unconditionallove
• •Pawsitively stylish! 🐾 Introducing our brand new line of custom pet bandanas! Let your furry friend strut their stuff with a bandana featuring their very own adorable portrait. It’s more than an accessory; it’s a statement of love. Spoil your companion or surprise a fellow pet parent today! #newproduct #custompetbandana #stylishpets #jujuandstitchlove
• •Capture the unique spirit of your beloved companion with a timeless custom pet portrait canvas. Our artists lovingly transform your pet’s photo into a beautiful piece of art, ready to hang and adore. It’s not just a portrait; it’s a tribute to the paw prints they leave on our hearts. A perfect way to honor your furry family member or to gift an unforgettable keepsake. #petart #canvasportrait #fureverlove #customkeepsake #jujuandstitch