Tono de Marca

Playful & Fun, Nostalgic, Confident & Authentic, Youthful & Trendy, Approachable & Friendly

Valores de Marca

• •Heritage & Authenticity
• •Quality & Craftsmanship
• •Style & Versatility
• •Sustainability & Ethical Practices
• •Fun & Self-Expression
• •Community & Giving Back

Mejores Prácticas

• •Embrace Playful Nostalgia: Consistently weave in elements of fun, joy, and the brand's rich heritage. Use language that evokes happy memories while feeling fresh and current.
• •Highlight "Made in England" & Quality: Authenticity is key. Regularly emphasize the British craftsmanship, the unique jelly mix, and the durability of the products. This reinforces trust and perceived value.
• •Keep it Colorful & Vibrant: Let the language mirror the product. Use descriptive, lively adjectives and an upbeat tone that reflects the bright and varied color palette of the shoes.
• •Speak to the Fun-Loving & Fashion-Conscious: Address the target audience directly, acknowledging their desire for style, self-expression, and footwear that suits their lifestyle (e.g., festivals, holidays, everyday fun).
• •Be Authentic & Transparent, Especially Regarding Sustainability: Clearly communicate the brand's values, particularly its commitment to recyclable materials and ethical production. This builds credibility and appeals to conscious consumers.

Percepción Social

Positive Nostalgia, Iconic & Original, Fun & Fashionable, Sustainable Choice

Ejemplos de Copy

• •Headline: "Still Making Waves. The Original Juju Jellies – Since 1986." Body: "Dive back into fun with the iconic jellies that started it all. Made in England, made for adventures, and made to last. Ready to make a splash?"
• •Headline: "Color Your World (and Your Wardrobe!) with Juju." Body: "From sunshine yellows to ocean blues, our latest collection of Juju Jellies is bursting with personality. Find your perfect pair and let your true colors shine. #JujuJellies #MadeInEngland"
• •Headline: "Festival Season Called. It Wants Its Jujus." Body: "Don't just go to the festival. *Be* the festival. Our comfy, durable, and oh-so-stylish Juju Jellies are your ultimate partner for dancing 'til dawn. P.S. They're recyclable too!"
• •Headline: "Not Just Jelly Shoes. They're Juju Jelly Shoes." Body: "The original. The icon. Crafted with love in Northampton, England, our Juju Jellies bring that perfect blend of nostalgic charm and modern style. Experience the authentic difference."
• •Headline: "Sustainable Style That Pops!" Body: "Look good, feel good, do good. Our vibrant Juju Jellies are made from recyclable materials right here in England. Step into fun, responsibly! #SustainableFashion #JujuFootwear"