Brand Tone

Playful & Fun, Nostalgic & Retro, Authentic & Proud, Approachable & Community-Focused, Conscious & Responsible

Brand Values

• •Heritage & Authenticity
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Style & Versatility
• •Fun & Joy
• •Community
• •Ethical Practices

Best Practices

• •Embrace Playful Nostalgia: Use language that evokes happy memories and a sense of fun, referencing the brand's heritage without sounding dated. Words like \"iconic,\" \"classic,\" \"throwback,\" \"splash,\" and \"sparkle\" can be effective.
• •Highlight British Roots & Quality: Consistently mention \"Made in England,\" \"British original,\" and the Northampton manufacturing heritage. This reinforces authenticity and quality.
• •Keep it Colourful & Vibrant: Use descriptive language that mirrors the bright and varied colour palette of the shoes. Think \"candy-coloured,\" \"sunshine yellow,\" \"ocean blue,\" \"glittering.\"
• •Emphasize Sustainability Naturally: Weave in the recyclable, vegan, and ethically made aspects smoothly. It's a core value, not just a footnote. For example, \"Step lightly, live brightly in our recyclable jellies.\"
• •Engage and Invite Interaction: Use an approachable, friendly tone. Ask questions, encourage sharing, and use calls-to-action that foster a sense of community (e.g., \"Show us your JuJu style!\").

Social Perception

Iconic & Nostalgic, Fun & Fashionable, British-Made Quality, Eco-Conscious Choice, Comfort (with a caveat), Trusted Brand

Copy Examples

• •Headline: Step Back into Sunshine: Your Original Juju Jellies Are Waiting. Body: Remember those carefree days? Juju brings back the magic with every pair of our iconic, Made in England jellies. Splashy colours, timeless style, and 100% recyclable. Good for your soles, great for your soul. #JujuJellies #OriginalBritishJellyShoe #MadeInEngland
• •Headline: Glitter Every Step. Sustainably. Body: Who says you can't have it all? Our JuJu jellies sparkle with joy AND kindness. Crafted in our Northampton factory since 1986, they’re vegan, recyclable, and undeniably fun. Shine on, responsibly! #JujuFootwear #SustainableStyle #VeganJellies
• •Headline: From Seaside Strolls to Festival Fields: Juju Has You Covered. Body: Our classic jellies and welly boots are more than just footwear; they're a British legacy of fun and function. Made with love in England, ready for your next adventure. What memories will you make in yours? #Since1986 #BritishMade #JujuAdventures
• •Headline: Not Just Jelly Shoes. They’re JuJu. Body: The one and only. The original. For over 35 years, we've been crafting the jelly shoes that defined a generation and continue to delight. Experience the authentic comfort, vibrant colours, and British heritage. Don't just wear jellies, wear JuJu. #TheOriginalJellyShoe #JuJuHeritage #NorthamptonMade
• •Headline: Join the JuJu Crew! 🇬🇧✨ Body: We love seeing how you rock your Juju’s! Tag us @jujufootwear with #MyJujus for a chance to be featured. From beach days to city lights, show us your unique style. Proudly Made in England & 100% Recyclable. Let's make memories together! #JujuCommunity #UserGeneratedContent #RecyclableFashion