Brand Tone

Helpful and Customer-Oriented, Knowledgeable and Informative, Approachable and Friendly, Value-Driven

Brand Values

• •Customer Satisfaction: Prioritizing good customer service and support.
• •Product Variety and Availability: Offering a wide selection of brands and product types to cater to different vaping preferences.
• •Guidance and Support: Aiming to assist customers with their vaping journey, whether they are new or experienced.
• •Compliance and Responsibility: Acknowledging UK vaping regulations (e.g., upcoming disposable ban mentions). Their blog post on workplace health and safety, while not directly vape-related, suggests an awareness of business responsibilities.
• •Value for Money: Offering competitive pricing and deals.

Best Practices

• •Prioritize a Helpful & Approachable Voice: Always write as if you're genuinely trying to assist the customer. Use welcoming language, offer solutions, and invite questions. For example, instead of just listing product features, explain the benefits in a simple, easy-to-understand way.
• •Demonstrate Knowledge Subtly: While showcasing expertise is good, avoid overly technical jargon that might alienate beginners. If technical terms are necessary, provide brief explanations. Blog posts and detailed product descriptions are great places to educate.
• •Emphasize Value and Transparency: Clearly state prices, deals, and delivery information. Be upfront about industry changes, like the disposable vape ban, to build trust and position the brand as a reliable source of information.
• •Maintain a Friendly and Positive Tone: Even when discussing regulations or technical aspects, keep the language optimistic and supportive. Focus on how the brand can help customers navigate these areas.
• •Ensure Consistency Across All Channels: Whether it's website copy, email newsletters, social media (if expanded), or customer service interactions, the tone should remain consistent. Create simple brand voice guidelines for anyone writing on behalf of Juicy Vapes.

Social Perception

Positive for Customer Service (Bedford location/online), Seen as a Retailer of Popular Products, General Online Visibility, Potential for Confusion, Industry Context

Copy Examples

• •Headline: Find Your Perfect Puff! ✨ Explore 100s of E-Liquids & Kits at Juicy Vapes. Free UK Delivery Over £20! Body: New to vaping or looking for your next favourite flavour? Our friendly team at Juicy Vapes is here to help! From sweet fruits to rich tobaccos, and the latest pod kits to reliable starter setups, we've got everything you need. Got questions? Just ask – we love talking vapes!
• •Headline: Navigating the Vape World Just Got Easier. 🧭 Expert Advice & Top Brands at Juicy Vapes. Body: With so many choices, finding the right vape gear can feel overwhelming. At Juicy Vapes, we break it down for you. Discover top-rated brands like Elf Bar, Aspire, and Lost Mary, plus get clear, honest advice from vapers who care. Let us guide you to a satisfying vape experience.
• •Headline: Stock Up & Save! 🤑 Unbeatable Deals on Your Favourite Vape Juices and Coils. Body: Love a good deal? So do we! Check out our latest multibuy offers, vape kit bundles, and special prices on premium e-liquids. Quality vaping doesn't have to break the bank. Shop Juicy Vapes for great value and fast, free UK delivery on orders over £20.
• •Headline: Ready for the Change? Prepare for the Disposable Ban with Our Reusable Vape Kits! ♻️ Body: With disposable vapes being phased out in the UK by June 2025, it's the perfect time to switch to a more sustainable and cost-effective reusable kit. Explore our wide range of easy-to-use pod systems and refillable vapes. Our experts can help you find the ideal match for a smooth transition!
• •Headline: Your Questions, Answered! 🤔 The Juicy Vapes Team is Here for You. Call or Email Us! Body: Choosing the right nicotine strength? Wondering which coil fits your tank? No question is too small! Our dedicated customer service team is available Monday to Friday to provide the support you need. At Juicy Vapes, we're more than just a shop – we're your vaping partners.