Brand Tone

Aspirational, trendy, friendly, relatable, helpful, and service-oriented.

Brand Values

• •Accessibility
• •Authenticity
• •Customer Trust and Transparency

Best Practices

• •Always frame the brand's service as a personal, dedicated effort. Use phrases like "We found it for you," "Hunted down in the U.S.," and "On our latest trip" to reinforce the value of the service, not just the product. This builds a stronger connection than a generic retail voice.
• •Stay current with TikTok trends, influencer mentions, and viral products. The copy should reflect this by using terms like "viral," "cult-favorite," "As seen on TikTok," and referencing popular beauty influencers or celebrities associated with the products.
• •Write like a friend sharing a great find. Use emojis (✨, 😍, 🛍️), exclamation points, and relatable language. Ask questions in social media captions to encourage engagement (e.g., "What do you want to see from our next haul?"). This mirrors the successful, approachable tone of the TikTok channel.
• •Always be upfront about the pre-order model and shipping times. Frame it as a positive: "It takes a little longer because we're sourcing it fresh and directly for you from official U.S. stores." This builds trust and manages expectations, turning a potential negative into a sign of authenticity and dedicated service.
• •The core benefit Juicy Skin offers is access. The copy should consistently highlight this. Instead of just saying "We sell Rare Beauty blush," say "Finally, you can get the viral Rare Beauty blush in Mexico without the waitlists or international shipping hassles." This reinforces the brand's primary problem-solving function for its target audience.

Social Perception

Positive, trusted, and seen as a reliable go-to source for trendy U.S. makeup and skincare.

Copy Examples

• •You've seen it all over your feed, and now it's your turn to get the glow. The viral Rhode Pocket Blush is here! We went on the hunt so you wouldn't have to. Get that dewy, just-back-from-vacation flush Hailey Bieber made famous. Limited stock available from our latest U.S. run. Tap to shop before they're gone again!
• •We just got back from the States and look what we brought for you! 😍 All the viral goodies you've been asking for. Packing up your orders now! What should we hunt for on our next trip? Let us know in the comments! 👇
• •The Wait is Over. Your Favorite Viral Brands, Delivered to Your Door. We personally shop for the trendiest, hard-to-find makeup and skincare in the U.S. and ship it directly to you in Mexico. 100% Authentic. Always.
• •Hi [Customer Name], Your perfect makeup base is waiting. The E.L.F. Power Grip Primer that went viral for its incredible hold is back in stock at Juicy Skin. We secured a new batch on our last trip to Target and they're ready to ship. Get yours for a flawless look that lasts all day.
• •Why just dream about it? This is your direct ticket to the cult-favorite Summer Fridays Lip Butter Balm. Its buttery, vegan formula melts onto lips for instant hydration and a glossy shine that's never sticky. This is a pre-order item: We'll personally pick it up for you on our next U.S. shopping run (Est. arrival: 15-20 business days) and ship it straight to you. Authentic, fresh, and totally worth the wait.