Tono de Marca

Playful & Fun, Glamorous & Luxurious (Casual Luxury), Confident & Bold, Nostalgic, Irreverent & Edgy (Slightly), Empowering (Evolving)

Valores de Marca

• •Fun & Glamour
• •Self-Expression & Individuality
• •Comfort & Quality
• •Nostalgia & Trend Relevance
• •LA Heritage
• •Empowerment (emerging)
• •Sustainability (emerging)

Mejores Prácticas

• •Embrace Playful Glamour: Always inject a sense of fun and casual luxury into the copy. Use emojis where appropriate (✨💖😉) to enhance playfulness, especially on social media.
• •Speak the Language of "The Juicy Girl": Whether she's nostalgic or new to the brand, address her with confidence and a hint of sass. Use language that feels current, digitally savvy, and slightly irreverent.
• •Balance Nostalgia with Modernity: Acknowledge the iconic Y2K heritage but frame it within current trends and the brand's evolution. Use hashtags that bridge the past and present (e.g., #JuicyForever, #Y2KisNow).
• •Highlight "Couture in the Everyday": Reinforce the idea that Juicy brings an element of surprise and luxury to daily life. Focus on the feeling of wearing the clothes – comfortable yet fabulous.
• •Be Visually Consistent with Tone: Ensure that the visual elements accompanying the copy (imagery, videos, graphics) align with the playful, glamorous, and bold tone. This is crucial for platforms like Instagram and TikTok.

Percepción Social

Iconic & Nostalgic, Trendy & Youthful (Resurgence), Casual Luxury, Fun & Playful, Mixed on Exclusivity/Quality (Historically vs. Now), Evolving

Ejemplos de Copy

• •Headline (Website Banner for New Collection): "Still Juicy. Still Iconic. Your Y2K faves just got a glow-up. ✨ #JuicyForever"
• •Instagram Caption (Lifestyle Image with Tracksuit): "Coffee run but make it couture. ☕️ Our signature velour: turning everyday into a runway since '96. #CoutureInTheEveryday #JuicyCouture"
• •Product Description (New Embellished Hoodie): "More than just comfort. This isn't your average hoodie – it's a statement. Bold new embellishments on our classic plush velour. Because being cozy never means being boring. Be Juicy. Be You. 💖"
• •TikTok Video Concept (Transition Video): "From 2000s throwback to 2020s trendsetter. Juicy's always got the juice. 😉 Show us your #JuicyTransformation! #Y2KRevival #JuicyBack"
• •Email Subject Line (Sale Promotion): "Warning: May Cause Excessive Confidence. 😉 Up to 40% off your fave Juicy looks!"