Tono de Marca

Direct and straightforward, reflecting a "No Nonsense" approach. Humorous and cheeky, often injecting an "unapologetically British sense of humour." Enthusiastic and passionate about cycling, sharing a genuine love for bikes. Helpful and accessible, focusing on making bike maintenance easy and understandable for all levels of cyclists.

Valores de Marca

• •Effectiveness and Performance
• •Quality and Reliability
• •Honesty and Transparency
• •Value for Money
• •Rider-Centric

Mejores Prácticas

• •Lead with "No Nonsense": Every piece of copy should reflect the core promise of being straightforward, effective, and free of gimmicks. Get to the point quickly and clearly state the product's benefit for the rider.
• •Embrace British Humour: Use a witty, slightly cheeky, and conversational tone where appropriate. This differentiates the brand and makes the topic of maintenance more engaging and relatable.
• •Focus on the Ride, Not Just the Product: Frame the benefits in terms of the customer's passion. The goal isn't just a clean bike; it's a better, longer, or more enjoyable ride. Connect product performance to the cycling experience.
• •Ground Claims in Reality: Back up "high performance" with tangible, real-world benefits (e.g., "lasts through a 3-hour wet ride," "won't attract trail dust"). Reference the "designed and tested in the UK" heritage to reinforce durability and quality.
• •Be Genuinely Helpful: Create content that empowers the rider. Whether it's a how-to guide, a simple tip in a caption, or a clear product description, the aim is to make bike maintenance less intimidating and more accessible for everyone.

Percepción Social

Juice Lubes is perceived as a reliable, no-frills brand offering excellent value. Customers see them as trustworthy for essential maintenance, especially in demanding conditions. They are considered a strong competitor to larger brands due to product effectiveness and an authentic, down-to-earth personality. The 'Made in the UK' aspect reinforces quality and reliability. Overall, they offer dependable performance at a fair price, making them a go-to brand for many cyclists.

Ejemplos de Copy

• •Your bike's had its fun. Now for the easy part. Less faff, more riding. Our Dirt Juice Bike Cleaner makes short work of the worst trail souvenirs. Spray on, rinse off, ride more. It's that simple. #NoNonsenseBikeCare #JuiceLubes #BikeWash
• •The One Lube to Rule Them All. Sun, rain, mud, or dust—Viking Juice doesn't care. This is your go-to, all-conditions chain lube for riders who just want a quiet, smooth-running drivetrain without checking the weather forecast. Tested in the grim and glorious UK. Lasts for ages. No nonsense.
• •More Trail Time, Less Workshop Time. High-performance bike care that just works. Spend less time cleaning and lubing, and more time riding.
• •Stop Squeaking. Start Riding. A noisy bike is a sad bike. From our iconic Fork Juice to our all-weather chain lubes, we make bike maintenance simple so you can get back to what matters. Get the workshop treatment, without the workshop hassle.
• •Psst... Your Bike Called. It Needs a Drink. Don't let a dry chain ruin your next ride. Top up on the good stuff with 15% off all lubes this week.