Tono de Marca

aspirational, elegant, and sophisticated

Valores de Marca

• •Craftsmanship
• •Elegance
• •Modernity
• •Quality
• •Femininity

Mejores Prácticas

• •Maintain an Elegant Vocabulary: Always use refined and evocative language. Words like "artisanal," "couture," "silhouette," "bespoke," "ethereal," and "timeless" reinforce the brand's luxurious positioning. Avoid slang, overly casual phrases, or aggressive sales language.
• •Focus on Storytelling: Frame each product and collection within a narrative. Describe the inspiration behind the design, the craftsmanship involved, and the feeling it evokes. This transforms a garment from a product into an experience.
• •Emphasize Quality and Detail: In all copy, highlight the specifics of the craftsmanship. Mention the types of fabrics, the nature of the embellishments (e.g., "hand-sewn crystals," "zardozi embroidery"), and the intricacy of the design. This justifies the premium price point and builds trust in the brand's quality.
• •Speak to the Aspiration: The copy should appeal to the customer's desire for elegance, confidence, and beauty. Use language that empowers and inspires, positioning the clothing as a tool for self-expression on significant occasions.
• •Ensure Visual and Textual Harmony: The tone of the copy must always match the high-quality, professional imagery used on the website and social media. The elegance projected in the photos should be mirrored in the words that describe them, creating a seamless and immersive brand experience.

Percepción Social

largely positive, associating the brand with luxury, special occasions, and high-end ethnic wear. Customers view the brand as a go-to for statement pieces for events like weddings and festivities. The label is perceived as being exclusive and of high quality. On social media, the brand receives engagement that praises the beauty and intricacy of its designs. The general sentiment is that Juhi Malhotra offers a sophisticated and reliable option for those seeking premium Indian fashion.

Ejemplos de Copy

• •Headline: The Art of Bloom: Discover Our New Spring Couture Collection. Body: Where timeless elegance meets contemporary design. Each piece is a testament to exquisite craftsmanship, designed to adorn the modern woman in grace and sophistication. Explore the collection and find the silhouette that tells your story.
• •Caption: Radiate elegance this festive season. Our new 'Noor' collection captures the spirit of celebration with intricate details and fluid fabrics. A perfect blend of tradition and modernity for your most cherished moments. #JuhiMalhotra #FestiveCouture #IndianLuxury
• •Text: Meticulously crafted from ethereal tulle, this gown is a masterpiece of artisanal excellence. Hand-embellished with a cascade of crystals and pearls, its form-flattering silhouette is designed to move with grace. A timeless investment for your couture wardrobe.
• •Headline: Your Forever Begins in Juhi Malhotra. Body: Unveiling our bridal collection, where dreams are woven into reality. From intricate lehengas to elegant gowns, each creation is designed to make your special day unforgettable. Book your private consultation today.
• •Subject: An Invitation to Elegance | The Juhi Malhotra Mid-Season Edit Body: Dear [Customer Name], indulge in timeless style with our curated mid-season edit. For a limited time, receive a complimentary bespoke accessory with your purchase. Elevate your wardrobe with pieces that blend artistry and sophistication.