Brand Tone

Enthusiast-Focused and Informative

Brand Values

• •Authenticity & Specialization
• •Community
• •Passion
• •Access

Best Practices

• •Speak the Collector's Language: Always use specific, recognized names for product lines, characters, and manufacturers (e.g., "S.H.Figuarts," "DC Rebirth," "Classified Series"). This builds credibility and shows you are part of the community.
• •Focus on Detail and Authenticity: In product descriptions, highlight what collectors care about: points of articulation, included accessories, scale, and faithfulness to the source material. This shows you understand the product's value beyond it being a simple "toy."
• •Create a Sense of Urgency and Exclusivity: Use terms like "Limited Stock," "Pre-Order Now," "Exclusive," and "Hard to Find." The collector market is driven by scarcity and the thrill of the hunt.
• •Keep the Tone Passionate but Professional: Avoid overly childish or playful language. Your tone should reflect a serious appreciation for the art and craft of the collectibles. It's a hobby, but one that customers invest in significantly.
• •Build Community Through Your Copy: Use inclusive language like "we," "us," and "fellow collectors." The brand name "Somos Jugueteria Santiago" is a perfect starting point. Frame your posts and emails as conversations within a shared community of fans. Ask questions and encourage followers to share their own collections.

Social Perception

specialized, reliable source for collectors' items

Copy Examples

• •The game has changed. The ultimate Jigsaw Killer figure from NECA has arrived. Every detail, from the menacing puppet to the iconic pig robe, is crafted for the true 'Saw' connoisseur. Add this masterpiece to your horror collection before it's gone. Available now. #Neca #Saw #Jigsaw #HorrorCollectibles #JugueteriaSantiago
• •Your Gotham City is incomplete. From the dark alleys of Arkham to the heart of Metropolis, complete your universe with the latest McFarlane DC Multiverse figures. Batman, Superman, The Joker... the icons you need are here. Shop the collection now at Jugueteria Santiago. #DCmultiverse #McFarlaneToys #Batman #Collectibles #SomosColeccionistas
• •Your Universe Awaits. The most sought-after figures from Hasbro, McFarlane, and Bandai. Fuel your passion. Build your collection.
• •🔥 Pre-Order Alert! The New Marvel Legends Wave is Here.
• •Which universe are you building this week? The Galactic Empire or the Avengers?