Brand Tone

Enthusiastic and Playful, Friendly and Approachable, Direct and Promotional, Family-Oriented, Vibrant and Engaging

Brand Values

• •Variety and Selection
• •Joy and Fun
• •Quality
• •Accessibility
• •Customer Focus
• •Mexican Identity

Best Practices

• •Create a Tone of Voice Guide: Document Juguetega's brand voice attributes (Enthusiastic, Playful, Friendly, Direct, Family-Oriented, Vibrant) with do's and don'ts and examples. Share this with everyone who creates content.
• •Use an "Excitement & Emoji" Checklist: Before publishing, check if the copy conveys genuine enthusiasm. Incorporate relevant emojis strategically to enhance playfulness and visual appeal, especially on social media.
• •Prioritize "You" and "Your Family": Frame messaging around the customer and the benefits/joy for their children and family, rather than just focusing on product features.
• •Keep it Simple and Direct (but fun!): While playful, ensure calls to action and key information (like promotions) are clear and easy to understand. Avoid overly complex jargon.
• •Engage Actively and Reflect the Tone in Interactions: Ensure customer service responses (comments, DMs, reviews) also mirror the friendly, helpful, and enthusiastic brand tone. This reinforces consistency across all touchpoints.

Social Perception

Positive Reputation, Go-To Destination for Toys, Reliable Retailer, Appreciation for Variety and Service

Copy Examples

• •🚀 Blast off into adventure! The new Galactic Explorer LEGO set has just landed at Juguetega! ✨ Build amazing starships and discover new worlds. Perfect for little astronauts and big dreamers! Get yours before they zoom off the shelves! #Juguetega #LEGO #NewToys #SpaceAdventure #Playtime
• •🎈 Juguetega's Fun Fiesta is ON! 🥳 Enjoy up to 30% off on selected board games and puzzles. Gather the family and let the good times roll! Shop now and bring home the joy! 👉 [Link to sale]
• •*(Video showing quick, fun shots of a popular new toy being unboxed and played with, set to upbeat trending music)* **Text Overlay:** OMG! 😱 You NEED this! 🔥 #JuguetegaFinds #ToyObsessed #MustHaveToy **Caption:** Spotted at Juguetega! 👀 Run, don't walk! 🏃‍♀️💨 This [Toy Name] is everything! Tag a friend who needs this! #Juguetega #NewToy #TikTokMadeMeBuyIt #ToyHaul
• •Hi [Customer Name], ready to spark some creativity? 🎨 Our collection of arts & crafts kits is brimming with colorful possibilities! From Play-Doh classics to inspiring Melissa & Doug sets, find the perfect way for your little artist to express themselves. Explore now at Juguetega and watch their imagination soar! 🌟
• •Juguetega: Bringing Smiles to Mexico, One Toy at a Time! 😊 Your 100% Mexican toy store with the biggest variety for endless fun! Come find your happy!