Brand Tone

Artisanal & Passionate, Traditional & Authentic, Natural & Wholesome, Friendly & Approachable, Regional/Local

Brand Values

• •Quality
• •Handmade/Craftsmanship
• •Naturalness
• •Tradition
• •Authenticity
• •Regionality/Community

Best Practices

• •Develop a Brand Voice Guide: Document key elements of your tone (e.g., warm, traditional, passionate, natural) and share it with anyone creating content. Include "do's and don'ts."
• •Use Consistent Key Messaging: Regularly incorporate phrases and concepts that reinforce your core values, such as "handmade," "natural ingredients," "traditional recipes," "regional quality."
• •Storytelling: Share the story behind the brand, the inspiration (Grandma Lana), and the process of creating the products. This builds an emotional connection and reinforces authenticity.
• •Focus on Sensory Language: Use descriptive words that evoke taste, smell, and texture to bring the products to life (e.g., "sun-ripened," "vibrant," "slowly simmered," "crisp").
• •Align Visuals and Text: Ensure that the imagery used in posts and on any (future corrected) website aligns with the artisanal, natural, and traditional tone of the copy. Rustic, warm, and authentic visuals will complement this voice.

Social Perception

The brand likely appeals to consumers who value high-quality, artisanal, and natural food products. They are likely perceived as a small, local producer with a focus on traditional recipes and authentic flavors.

Copy Examples

• •Product Post (Jam): "Taste the sunshine in every jar! ☀️ Our [Fruit Name] spread is lovingly handmade from sun-ripened [Region, e.g., South Tyrolean] fruits, just like Grandma Lana used to make. Pure fruit, pure joy. #HandmadeGoodness #NaturalFlavors #JugLanaDelights"
• •Market Announcement: "Come meet us at the [Market Name] this weekend! We're bringing a fresh batch of your favorite handmade chutneys, syrups, and fruit spreads. We can't wait to share the taste of tradition with you. #LocalMarket #ArtisanalFood #JugLanaOnTour"
• •Brand Story Snippet: "It all started with Grandma Lana's cherished cookbook and a passion for real, honest food. Today, we continue her legacy, crafting every JUG LANA delicacy by hand, using only the finest natural ingredients from our region. #QualityFromTradition #FamilyRecipes #JugLanaStory"
• •Behind-the-Scenes: "The secret to our vibrant [Product Name] chutney? Freshly picked [Ingredient] and a touch of spice, simmered slowly to perfection. Real ingredients, authentic taste. ✨ #Manufaktur #BehindTheScenes #JugLanaKitchen"
• •Gift Idea: "Looking for a heartfelt gift? Our handmade JUG LANA gift sets are filled with artisanal treats that speak of quality and tradition. Share the love of good food. 🎁 #HandmadeGifts #ArtisanalDelights #TasteOfHome"