Brand Tone

Expert/Knowledgeable, Friendly/Approachable, Passionate, Service-Oriented

Brand Values

• •Quality
• •Expertise & Education
• •Customer Support & Guidance
• •Passion for Animal Welfare
• •Tradition/Experience

Best Practices

• •Embrace the "Expert Friend" Persona: Write as if you are a knowledgeable friend who is eager to share their passion and help others succeed. Combine technical accuracy with approachable language.
• •Prioritize Educational Value: Whether it's a product description or a social media post, try to incorporate a helpful tip, a piece of advice, or a link to more in-depth information. This reinforces the brand's expertise.
• •Use "We" and Inclusive Language: Foster a sense of community by using "we" when talking about the store and its passion. Address the audience directly and invite interaction (e.g., "What are your biggest challenges?", "Share your aquarium photos!").
• •Show, Don't Just Tell, Your Passion: Instead of just saying "we are passionate," let it show through enthusiastic descriptions of animals, the beauty of aquascaping, or the satisfaction of a healthy tank. Use vivid, positive language.
• •Maintain a Consistent Voice Across Platforms (especially David's): If David is the main "face" or voice in videos, ensure that the written content (website, social media) reflects a similar tone – helpful, knowledgeable, and genuinely enthusiastic. This creates a cohesive brand experience. Keep a style guide for common phrases and the overall feel.

Social Perception

Respected Authority, Reliable Supplier, Helpful and Community-Focused

Copy Examples

• •Dive Deeper Into Brilliance! ✨ Introducing the new [Product Name] – meticulously selected for a thriving marine ecosystem. Got questions? Our experts are just a WhatsApp away! #JuforMundoAnimal #AquariumExperts
• •Hello, marine enthusiasts! 👋 In today's video, David shares his top 3 secrets for keeping your corals vibrant and healthy. We're passionate about helping your underwater world flourish. Watch now and let us know your thoughts in the comments! #MarineCare #CoralLove #JuforTips
• •Feast your eyes on these stunning [Fish/Coral Species] just arrived at Jufor Mundo Animal! 🐠 We believe every aquarium deserves the best quality inhabitants. Visit us in Torrelavega or shop online (link in bio!) – 50 years of passion delivered to your door. #NewArrivals #AquariumLife #HealthyPets
• •Celebrating 50 Years of Aquatic Passion! 🎉 For a limited time, get [Discount]% off all [Category, e.g., Red Sea Products]. Our commitment to quality and expert advice remains stronger than ever. Let's build your dream aquarium together! Shop now: jufor.net #JuforAnniversary #AquariumSale #ExpertAdvice
• •Creating a breathtaking marine aquarium is an art and a science. At Jufor Mundo Animal, with five decades of experience, we understand the delicate balance required. This guide will walk you through [Topic], ensuring your aquatic pets not only survive but thrive. Let's explore the wonders of the underwater world together!