Brand Tone

Sophisticated & Refined, Artistic & Crafted, Understated & Quiet Luxury, Inclusive & Democratic, Nostalgic & Contemporary

Brand Values

• •Quality Craftsmanship
• •Timelessness & Durability
• •Artistic Expression & Individuality
• •Quiet Luxury
• •Inclusivity & Openness
• •Thoughtful Design

Best Practices

• •Emphasize Tactile Language: Use words that evoke the feel of the materials (e.g., "butter-soft," "reassuring luxury," "intricate texture") to highlight the quality and sensory experience.
• •Focus on "Quiet" Confidence: Avoid overly bold or loud claims. Let the quality and design speak for themselves. Use terms like "subtle statement," "quiet optimism," "understated elegance."
• •Highlight Craftsmanship and Artistry: Regularly mention the hand-knitted aspects, the skill of the artisans, and the unique design process. This reinforces the value beyond just the garment.
• •Speak to Inclusivity and Timelessness: Frame the pieces as versatile and enduring, appealing to a broad sense of style and designed to last, rather than fleeting trends.
• •Maintain an Educated & Sophisticated Voice: Assume an intelligent audience that appreciates art, design, and quality. Use precise, evocative language that reflects the brand's New York roots and high-fashion positioning.

Social Perception

Niche Luxury, Artisan Appeal, Emerging & Respected, For the Discerning Consumer, Gender-Fluid and Modern

Copy Examples

• •Headline: Beyond Trend. Beyond Season. Body: Judy Turner knitwear is an intimate dialogue between artisan and wearer. Discover pieces crafted not just for today, but for a lifetime of expression.
• •Headline: The Quiet Allure of True Craft. Body: Each stitch, a testament to tradition. Each garment, an invitation to experience luxury in its most thoughtful form. Explore the new collection.
• •Headline: Woven with Intention. Worn with Character. Body: More than just knitwear, Judy Turner offers a canvas for your individuality. Fluid silhouettes and exquisite textures, designed for every body and every story.
• •Headline: New York Artistry. Timeless Appeal. Body: From our NYC design studio to your wardrobe, experience the enduring elegance of meticulously crafted knitwear. This is Judy Turner.
• •Headline: Feel the Difference of Handwrought Luxury. Body: Indulge in the unparalleled softness of our cashmere and the intricate beauty of our hand-finished details. Pieces designed to be cherished.