Brand Tone

Friendly, Relatable, and Body-Positive

Brand Values

• •Comfort
• •Inclusivity & Fit
• •Quality & Craftsmanship
• •Style & Trend-Consciousness
• •Customer Focus/Community
• •Confidence

Best Practices

• •Prioritize "You" Language: Focus on the customer and their experience. Use "you" and "your" frequently to make the copy feel personal and directly address their needs and desires (e.g., "Jeans that get YOU," "Your curves").
• •Embrace Positivity and Encouragement: Use uplifting and affirmative language. Words like "celebrate," "empower," "confidence," "love," and "fabulous" align with the brand's body-positive stance.
• •Keep it Relatable and Conversational: Avoid overly technical jargon or stiff, formal language. Write as if you're talking to a friend, using contractions and a friendly, approachable style. Share in the excitement of finding great jeans.
• •Highlight Key Differentiators (Comfort, Stretch, Fit): Consistently weave in the core benefits that Judy Blue is known for. Use descriptive words that evoke the feeling of wearing the jeans (e.g., "buttery soft," "like a hug," "moves with you").
• •Be Inclusive in Imagery and Language: Ensure that copy reflects the brand's commitment to all body types. Use inclusive terms and, when paired with visuals, ensure diverse representation to reinforce the "fit for every body" message.

Social Perception

Customers and the general public largely perceive Judy Blue as a brand that delivers on its promise of comfortable, stretchy, and flattering jeans for diverse body types.

Copy Examples

• •Headline: Finally! Jeans That Get YOU. Body: Tired of the stiff, the saggy, the "just not right"? Slip into Judy Blue and feel the difference. Our denim is made for real bodies, real comfort, and real confidence. Stretch, style, and a fit that feels like a hug – your perfect pair is waiting! #JudyBlueJeans #ComfortFirst #DenimLove
• •Headline: Your Curves. Our Denim. A Perfect Match. Body: At Judy Blue, we believe every body is a denim body! That's why we craft jeans with incredible stretch and recovery, designed to celebrate your unique shape. From size 0 to 24W, find the fit that makes you say "YASSS!" #JudyBlueStyle #InclusiveDenim #FeelGoodFit
• •Headline: Dance, Stretch, Live in Your Judy Blues! Body: Life's too short for uncomfortable jeans. Our signature stretch denim moves with you, keeping you comfy and stylish from morning coffee to evening chill. Ready to upgrade your denim game? Adventure (and comfort) awaits! #InMyJudyBlues #StretchItOut #EverydayStyle
• •Headline: Warning: May Cause Extreme Comfort & Confidence. Body: Seriously, once you try Judy Blue, you might never go back. Our unique washes, body-hugging fits, and oh-so-soft fabrics are a triple threat. Don't say we didn't warn you! 😉 #JudyBlueObsessed #DenimThatDelivers #ConfidenceBoost
• •Headline: Join the Judy Blue Crew! Body: It’s more than just jeans; it’s a feeling! Discover why thousands are falling in love with the comfort, quality, and flattering fit of Judy Blue. Share your #InMyJudyBlues moments and let your style shine! We can’t wait to see you rock your denim! #JudyBlueCommunity #BestJeansEver #StyleForAl