Brand Tone

Contemplative, Educated, and Passionate

Brand Values

• •Fusion of Art and Nature
• •Appreciation of the Ephemeral
• •Craftsmanship and Quality
• •Community Connection

Best Practices

• •Lead with the "Why": Always connect the art back to the core concept of capturing fleeting moments and the fusion of horticulture and art. The story is the strongest asset.
• •Use Contemplative Language: Employ words like "capture," "moment," "fleeting," "interplay," "light," and "shadow" to maintain the thoughtful and observant tone.
• •Educate Subtly: When describing a piece, briefly mention the technique or the specific plant that inspired it. This reinforces the value of craftsmanship and knowledge without sounding overly academic. (e.g., "A study in creating cool black tones using poppy petals as the guide.")
• •Embrace the Passion: Don't be afraid to use personal and passionate language. Phrases like "Shadows captivate me" or "I was inspired by..." make the brand more authentic and relatable.
• •Keep Visuals and Text Aligned: Ensure that the photography and visual branding on all platforms match the copy. The visuals should be clean, vibrant, and focused on nature, light, and color, reinforcing the values and tone expressed in the text.

Social Perception

A skilled, unique, and established contemporary artist, perceived as an expert at the intersection of art and botany.

Copy Examples

• •For a few minutes every afternoon, this parsley flower casts the most intricate shadow on my studio wall. A fleeting moment where light and life align. I knew I had to capture it. This is 'Parsley's Dance,' a tribute to the quiet performances happening all around us. Now available on the website.
• •More than a decoration, this is a piece of living art. Each artisan wreath is handcrafted with the careful eye of a horticulturalist and the compositional soul of an artist. Built on a sturdy, sustainable frame and featuring unique tillandsia, this piece brings a dynamic, natural elegance to your space, changing and growing as the seasons turn.
• •Subject: The Color of a Shadow
• •Judith T. Irwin sees the world in two-fold. With the hands of a gardener and the eyes of a painter, she translates the fleeting dialogue between the sun and the botanical world into vibrant, captivating canvases. Her work isn't just about the plant, but about its momentary, living impression on the world.
• •Art that stops time. Bay Area artist Judith T. Irwin captures the beautiful, fleeting shadows of the natural world in her stunning paintings and artisan wreaths. Experience the fusion of art and horticulture. Visit my Berkeley studio during East Bay Open Studios this weekend and see the collection in person!