Brand Tone

Friendly, inspiring, educational, approachable, encouraging, enthusiastic, and passionate.

Brand Values

• •Creativity and Empowerment
• •Community and Support
• •Quality and Accessibility
• •Entrepreneurship

Best Practices

• •Always Be Encouraging
• •Educate, Don't Just Sell
• •Use "You" and "We"
• •Embrace Enthusiastic Language
• •Maintain a Consistent Call to Action

Social Perception

Reliable and inspiring authority in the crafting world, especially for Spanish-speaking crafters. Perceived as a go-to source for high-quality materials and essential education, positioning them as a generous, community-focused, and trustworthy brand.

Copy Examples

• •Unleash a universe of color! Our new vinyl collection has just landed, featuring mesmerizing shades to make your projects shine like never before. Which color will spark your next creation?
• •Ready to turn your passion into projects? The new Cameo 5 is here, and we've bundled it with everything you need to start creating from day one. Stop dreaming and start making!
• •Feeling stuck with your cutting machine? Let's unlock its full potential together! Join our 'Cameo from Scratch' online course and go from confused to confident crafter in just a few lessons. Your next masterpiece awaits!
• •Don't let layers intimidate you! With our premium vinyl and this simple trick, you'll be creating multi-color masterpieces in no time. Swipe to see how and tell us what you'll create!
• •Join the Judilucraft family! Get exclusive access to monthly downloadable designs, members-only tutorials, and a community that shares your passion. Your next project idea is just a click away.