Brand Tone

friendly, whimsical, and aesthetically-driven

Brand Values

• •Curated Aesthetics
• •Joy and Playfulness
• •Community and Relatability
• •Creativity and Self-Expression

Best Practices

• •Embrace a Conversational Tone: Write as if you are talking to a friend. Use contractions (e.g., "it's," "you're"), ask questions, and keep sentences clear and simple.
• •Highlight the "Why," Not Just the "What": Instead of only describing a product's features, focus on the feeling it evokes or the problem it solves. The copy should emphasize how the products elevate the buyer's life and personal space.
• •Use Visually Evocative Language: Words like "dreamy," "glowing," "playful," and "whimsical" align with the brand's aesthetic and help the customer visualize the products in their own home.
• •Incorporate User-Generated Content (UGC) Language: Adopt the authentic, enthusiastic language seen in your customers' posts and reviews. Featuring their words in your marketing builds trust and community.
• •Maintain Consistency Across Platforms: While the format may change (e.g., short captions on TikTok vs. longer descriptions on the website), the core brand voice—friendly, whimsical, and aesthetic-focused—should remain the same everywhere. This reinforces the brand's identity in the customer's mind.

Social Perception

The public perceives Jude Studio as a trendy and trustworthy source for "aesthetic" home decor. The frequent use of user-generated content on Instagram indicates that customers are not just buyers but fans of the brand who are proud to showcase the products in their own homes. This creates a positive feedback loop, where authentic customer satisfaction drives brand perception. The brand is seen as being in tune with current design trends, particularly those popular among millennials and Gen Z.

Copy Examples

• •Meet our latest obsession ✨ The Wiggle Candle is here to bring a little playful flair to your shelf. Hand-poured and ready to make your space glow. Which color is calling your name? Let us know below! 👇 #JudeStudio #WavyCandle #AestheticHome
• •Your home should be fun. Discover unique decor and lifestyle goods designed to make you smile. Welcome to Jude Studio—where we curate cool things for your happy space.
• •(Upbeat trending audio) Packing up another little box of happiness! 💖 Seeing where our mushroom lamps and fun mugs end up is the best part of our day. Thanks for your order, Chloe! #SmallBusiness #PackingOrders #CuteDecor
• •Subject: A little magic for your inbox ✨ | Hi there! Just a note from our studio to yours to share what's new and what we're loving. From dreamy mushroom lamps to our sell-out cupcake candles, we've got just the thing to add a sprinkle of joy to your home. Come see what's new!
• •Why be straight when you can be wavy? This isn't your average candle. With its playful curves and modern silhouette, the Wavy Candle is a statement piece all on its own. Perfect for adding a touch of whimsy to your mantle, bookshelf, or bedside table. Made with 100% soy wax. Your shelf will thank you.