Brand Tone

Sophisticated, whimsical, and narrative-driven, blending historical reverence with contemporary elegance. Elegant yet accessible, friendly, and slightly mischievous.

Brand Values

• •Revitalization of Timeless Style
• •Quality and Craftsmanship
• •Versatility and Modern Elegance
• •Creativity and Individuality

Best Practices

• •Maintain the Persona
• •Weave in the Story
• •Use Elegant and Evocative Language
• •Balance Vintage and Modern
• •Focus on "How to Wear"

Social Perception

High-end, thoughtful, and unique, embraced by a discerning and fashionable clientele, primarily shaped by its curated online presence due to the niche product.

Copy Examples

• •Reviving Elegance. One Clip at a Time.
• •Your favorite sweater's new best friend. Our Flora Petite Clips add a touch of sparkle to the everyday, turning simple into stunning. Who said glamour can't be effortless? #JubileeJones #DressClips #ModernVintage
• •Inspired by the Art Deco glamour of the 1920s, the Eliza clip is a testament to timeless design. Meticulously crafted and designed in California, it's more than an accessory—it's a piece of history, reborn. Fasten it to a blazer lapel, a scarf, or the neckline of a classic dress to redefine your silhouette with a whisper of vintage charm.
• •A Forgotten Treasure, Just for You
• •Tired of the same old accessories? For almost 70 years, the most versatile piece in a woman's jewelry box lay forgotten. Jubilee Jones is bringing back the elegant dress clip for the modern woman. Discover unique, handcrafted designs that offer endless styling possibilities. Shop the collection and find your sparkle.