Tono de Marca

personal, heartfelt, and professional

Valores de Marca

• •Quality Craftsmanship
• •Personalization and Uniqueness
• •Customer Satisfaction
• •Celebration of Everyday Moments

Mejores Prácticas

• •Always Lead with 'You': Frame copy around the customer's needs and desires. Instead of 'We sell beautiful notecards,' use 'Your words will look beautiful on our notecards.' The current site does this well, for example, 'Your stationery should be as unique as you.'
• •Emphasize the 'Why': Go beyond describing the product (the 'what') to explain the benefit or feeling it provides (the 'why'). Jubilee already does this by stating, 'because every word deserves to be noteworthy.' Continue to connect stationery to joy, connection, and making a lasting impression.
• •Maintain a Warm and Approachable Tone: Use contractions (e.g., 'I'll,' 'we've') where appropriate to sound more personal. The current site effectively uses phrases like 'Sit back and relax...' to create a friendly and reassuring experience.
• •Highlight Quality and Care: Consistently use words like 'handcrafted,' 'premium,' and 'custom' to reinforce the brand's commitment to quality. The mention of being 'packaged in a clear cellophane sleeve' and tied with ribbon adds a touch of care that should be highlighted in the copy.
• •Be Direct and Clear in Calls to Action: Use clear and inviting calls to action. Instead of a generic 'Buy Now,' use phrases that align with the brand, such as 'Create Your Custom Stationery,' 'Personalize Your Set,' or 'Discover Your Design.'

Percepción Social

The perception of Jubilee Design Studio is overwhelmingly positive. Customers perceive the brand as reliable, professional, and a provider of beautiful, high-quality gifts. The brand is seen as a go-to for 'the perfect gift.'

Ejemplos de Copy

• •Introducing our new 'Heritage Collection.' Elegantly crafted stationery that connects generations. Personalize your set today and create a legacy of thoughtful words.
• •In a world of fleeting texts, make a lasting impression. Our handcrafted notecards are designed for words that matter. Find your unique style with Jubilee Design Studio.
• •A little note from us (and a special offer inside!)
• •Give the gift of connection. Personalized stationery for everyone on your list. Thoughtful, unique, and always cherished.
• •From daily to-do lists to brilliant midnight thoughts, our personalized notepads are your perfect companion. Featuring 50 sheets of premium, smooth paper, your pen will glide as you organize your day or capture a fleeting inspiration. Make it truly yours with a choice of colors and your name elegantly printed at the top.