Brand Tone

Helpful and Informative, Quality-Focused, Accessible and Friendly, Inspirational, Sales-Oriented (but not Aggressively So)

Brand Values

• •Quality and Realism
• •Variety and Selection
• •Customer Satisfaction
• •Convenience
• •Beauty and Aesthetics
• •Longevity/Durability

Best Practices

• •Prioritize "Realistic Beauty": Always highlight the high quality and lifelike appearance of the products. Use descriptive language that appeals to the senses (e.g., "velvety leaves," "vibrant petals," "indistinguishable from the real thing").
• •Emphasize "Effortless Elegance": Focus on the convenience and low-maintenance aspect as a key benefit. Words like "effortless," "maintenance-free," "lasting beauty," and "no fuss" should be common.
• •Maintain a Helpful and Approachable Voice: Whether it's product descriptions, social media replies, or email newsletters, ensure the tone is friendly, supportive, and ready to assist. Avoid overly technical jargon unless explaining specific product features where necessary, and even then, explain clearly.
• •Inspire with Possibilities: Showcase how the products can be used to transform spaces. Use aspirational language and imagery that helps customers envision the plants in their own homes or offices. Encourage creativity and personal style.
• •Be Clear and Trustworthy in Sales Communication: When promoting offers or new products, be direct and transparent. Ensure calls to action are clear, and details about guarantees, delivery, and customer service are easily accessible to build and maintain trust.

Social Perception

Positive, Specialist, Trustworthy (for many), Practical Solution

Copy Examples

• •Bring everlasting spring into your home! 🌿 Our new collection of artificial tulips looks so real, you'll forget they don't need watering. Perfect for brightening any corner. Tap to shop and enjoy timeless beauty, effortlessly. #JustArtificial #FauxFlowers #HomeDecor #SpringVibes #MaintenanceFree
• •Tired of plants that wilt and fade? Discover the stunning realism of Just Artificial. Our premium faux plants offer all the beauty with none of the fuss. Perfect for busy lives and tricky lighting. Explore our collection today and transform your space! #ArtificialPlants #EverlastingGreens #DecorSolutions
• •Imagine a lush, green oasis in your living room, regardless of the season or sunlight. With Just Artificial, it's not just a dream. From towering ficus trees to delicate orchids, find the perfect maintenance-free botanicals to express your style and create a sanctuary. #IndoorOasis #PlantLove #FauxBotanicals #JustArtificialStyle
• •Deck the halls with boughs of... everlasting holly! 🎄 Our Christmas collection is here, packed with stunningly realistic wreaths, garlands, and trees that will look perfect year after year. Shop early and make this festive season beautifully effortless. Free UK delivery over £99! #ArtificialChristmas #FestiveDecor #HolidayCheer #JustArtificialChristmas
• •We love seeing how you style your Just Artificial finds! 😍 @HappyHomeMaker says, 'My new fiddle leaf fig from Just Artificial has completely transformed my study! The quality is incredible.' Share your photos with #JustArtificialHome for a chance to be featured! #CustomerLove #HappyCustomers #FauxRealDecor