Brand Tone

Artisanal & Passionate, Elegant & Timeless, Personal & Approachable, Authentic & Conscious

Brand Values

• •Artisanal Craftsmanship: Emphasis on products being "handmade in our Barcelona (Spain) atelier" using traditional techniques.
• •Superior Quality: Commitment to using "high-quality leather" and ensuring durability and excellence in every piece.
• •Sustainability & Ethical Sourcing: Prioritizing "eco-friendly leather," "vegetable tanning," and "sustainable consumption" as part of a "slow fashion" philosophy.
• •Unique & Exclusive Design: Creating pieces for "women who seek their own style" and look for items that are not mainstream.
• •Customer-Centricity: Dedication to providing excellent customer service, including "speedy replies," fast shipping, and a willingness to personalize or customize orders.
• •Heritage & Passion: Drawing from a family legacy in leatherwork, with Laura Gómez being a second/third-generation artisan.

Best Practices

• •Emphasize "Handmade" and "Artisanal": Consistently use terms that highlight the human touch and skill involved in creating each product (e.g., "crafted by hand," "artisan techniques," "made in our Barcelona atelier").
• •Showcase Quality and Sustainability: Always mention the high-quality, eco-friendly, or vegetable-tanned leathers and the brand's commitment to sustainable, slow fashion. This reinforces core values.
• •Speak with Passion and Authenticity: Let the genuine love for the craft and the family heritage shine through. Use warm, personal language that connects with the customer on an emotional level. Share the story behind the brand and the designer.
• •Focus on Timelessness and Exclusivity: Position products as unique, timeless investments rather than fleeting trends. Appeal to the customer's desire for individual style and pieces that stand out.
• •Maintain an Elegant and Approachable Voice: While conveying luxury and quality, ensure the language is also welcoming, helpful, and personal, reflecting the excellent customer service the brand is known for. Respond to queries and comments with this consistent tone.

Social Perception

JuanjoGallery is perceived very positively by its customers and the online community as a provider of high-quality, beautifully crafted, and unique leather goods. There is a strong appreciation for the artisanal, handmade nature of the products, which adds to their exclusivity and value. The brand is considered trustworthy and reliable, with excellent customer service, fast shipping, and responsive communication frequently cited. The commitment to sustainability and ethical practices is a respected aspect of the brand's identity. The "Made in Barcelona" label and the story of a family-run artisan workshop contribute to an image of authenticity and European quality.

Copy Examples

• •Headline: Elevate Your Style with Timeless Leather, Handcrafted in Barcelona. Body: Discover JuanjoGallery, where heritage craftsmanship meets sustainable design. Each piece is a testament to our passion for quality and the unique touch of artisan hands. Wear art. Wear consciously.
• •Headline: Beyond Trends: Leather Accessories That Tell Your Story. Body: Tired of the ordinary? Our exclusive collection of leather bags and belts is designed for women who carve their own path. Handmade with eco-friendly leather, each JuanjoGallery piece is crafted to last and inspire.
• •Headline: The Art of Slow Fashion: Feel the Difference of True Craftsmanship. Body: At JuanjoGallery, we believe in quality over quantity. Our Barcelona atelier is where passion, sustainable materials, and generations of expertise come together. Invest in a piece that's as unique as you are.
• •Headline: Your Vision, Our Craft: Custom Leather Goods from Barcelona. Body: Looking for something truly special? We love bringing your ideas to life. Experience the personal touch of JuanjoGallery with bespoke leather accessories, handcrafted with care and the finest sustainable leathers. Let's create together.
• •Headline: Unwrap a Piece of Barcelona: Luxury Leather, Mindfully Made. Body: From our workshop to your wardrobe, experience the meticulous care in every JuanjoGallery creation. Our commitment to eco-friendly practices means you can indulge in beautiful, high-quality leather with a clear conscience.