Brand Tone

Approachable and service-oriented, creating a friendly and inviting atmosphere, infused with a sense of community and passion for the barbering craft.

Brand Values

• •Quality
• •Affordability
• •Customer-Centricity
• •Innovation and Trendiness
• •Passion for Barbering

Best Practices

• •Maintain a Consistent Voice: Whether posting on social media, updating the website, or sending out emails, the tone should always be approachable, passionate, and customer-focused.
• •Showcase Your Expertise: Leverage the skill and positive reputation of the barbershop to build credibility for the retail products. Share photos and videos of the barbers in action, using and recommending the products you sell.
• •Engage with Your Community: Respond to comments and reviews, both positive and negative, in a timely and professional manner. Foster a sense of community around the "Barber Life" identity.
• •Use High-Quality Visuals: Invest in professional-looking photos and videos of your products and services. Visuals are key on platforms like Instagram and can significantly impact customer perception.
• •Highlight Your Unique Selling Proposition: Continuously emphasize the combination of quality, affordability, and a genuine passion for barbering that sets Juan A Cut apart from more generic e-commerce stores or barbershops.

Social Perception

Positive, reliable, and authentic, especially regarding the quality and professionalism of barbershop services. Perceived as an expert source for grooming and barber-related merchandise, offering trendy and affordable products.

Copy Examples

• •Rep the craft. Our new 'Barber Life' tee isn't just a shirt, it's a statement. Made from premium cotton for all-day comfort behind the chair or on the street. Shop now and wear your passion.
• •More than just a haircut, it's a transformation. At Juan A Cut, we take pride in our craft, delivering sharp fades and clean cuts every time. Book your appointment today and experience the difference.
• •That fresh cut feeling. Another satisfied client leaving the shop looking and feeling their best. Want to be next? Tap the link in our bio to book your spot.
• •Deals so good, they should be illegal. For a limited time, get 25% off all our barber-approved gear. From hats to phone cases, we've got you covered. Don't miss out!
• •Quality cuts and fresh gear shouldn't break the bank. We're on a mission to bring you the best of the barber world at prices you'll love. #JuanACut #BarberLife