Brand Tone

Patriotic, Proud, Respectful, Professional yet Personal, Direct, Heartfelt, Reverent, Community-focused, Grateful

Brand Values

• •Patriotism
• •Craftsmanship & Quality
• •Respect for Service
• •Authenticity
• •Community

Best Practices

• •Lead with a Foundation of Respect
• •Anchor in Authenticity
• •Speak from "We," Not "I"
• •Balance Patriotism with Craftsmanship
• •Engage with Gratitude

Social Perception

Overwhelmingly positive. Customers and followers hold the brand in high regard for exceptional quality, strong values, excellent customer service, and trustworthiness. Highly respected within its niche with no significant negative feedback.

Copy Examples

• •More than just wood and paint, it's a promise. A promise of quality, handcrafted with the honor and respect it deserves. Each stripe, each star, carved with pride right here in the USA by a Marine veteran. This is our legacy. This is the American flag. Bring home a piece of true patriotism.
• •They run towards the danger when others run away. Honor your hero with a gift that’s as steadfast as they are. Our new First Responder Tribute Flag is handcrafted to serve as a daily reminder of their sacrifice and your support. A symbol of courage, built to last a lifetime.
• •From our hands to your home. Every piece tells a story of dedication, precision, and a deep love for our country. This isn't just woodworking; it's a tribute. #VeteranOwned #MadeInUSA #Craftsmanship
• •Subject: Honor, Courage, and Savings. This Veteran's Day, we remember the service and sacrifice of those who have worn the uniform. As a veteran-owned business, this day holds special meaning for us. To say thank you, we're offering 15% off all our handcrafted patriotic pieces. Own a symbol of American pride, made by those who have defended it.
• •Vigilance and readiness, hidden in plain sight. Our handcrafted concealment flag is the perfect fusion of patriotic art and discreet security. Built with the integrity of a veteran and the precision of a master craftsman, it securely stores your valuables while proudly displaying the symbol of our freedom.