Brand Tone

Professional, Educational, and Aspirational

Brand Values

• •Personalization and Individuality
• •Expertise and Innovation
• •Holistic and Long-Term Approach
• •Efficacy and Results-Driven
• •Client-Centric Luxury

Best Practices

• •Always communicate from a place of authority and knowledge. Use precise, clinical language when describing treatments and ingredients, but ensure it remains accessible to a savvy consumer.
• •Consistently echo the "no two faces are alike" philosophy in your messaging. Use words like "custom," "bespoke," "tailored," and "individualized" to describe your approach.
• •Marry the clinical aspects of the brand with its luxurious and pampering side. Pair terms like "advanced modalities" and "clinically developed" with evocative words like "rejuvenate," "radiant," and "transformative experience."
• •Don't just sell a treatment or product; sell the outcome—the signature "JTAV Glow." This aspirational benefit is a powerful brand asset that encapsulates confidence, health, and radiance.
• •Ensure all written communication—from social media captions to website copy—is free of casual slang, overly familiar language, or grammatical errors. The voice should always reflect the high-end, premium quality of the brand itself.

Social Perception

Trusted, High-End, and Effective

Copy Examples

• •Your skin is unique. Your treatment should be too. Our Signature Custom Facial isn't just a service; it's a personalized journey. We begin with an in-depth analysis to understand your skin's specific needs, then layer advanced, non-invasive modalities to reveal a complexion that is not only radiant but truly healthy. Experience the bespoke difference. #JTAVglow #CustomSkincare #LuxuryBeauty
• •The Clinic Experience, Bottled. Achieve the coveted 'JTAV Glow' at home with our clinical-grade skincare. Developed by Joie Tavernise and formulated with potent, results-driven ingredients, each product is designed to continue the transformative work of our in-clinic treatments. #ClinicalSkincare #ExpertFormulated #Skincare
• •Beyond the facial. We believe in a long-term partnership for your skin's health. At JTAV Clinical Skincare, we combine the latest in aesthetic technology with a holistic approach to create a plan that evolves with you. Book a consultation and let our experts guide you to your most confident skin. [Book Now] #NYCSkincare #SkinHealth #InvestInYourSelf
• •Redefine radiance. Our Antioxidant Retinol Serum is expertly formulated to target fine lines and promote cellular renewal without irritation. It’s more than a product—it’s a pivotal step in our 'less-is-more' philosophy for ageless skin. Unlock lasting results. #Retinol #AntiAging #SkincareScience
• •Share the secret to luminous skin. Refer a friend to experience the personalized care and advanced treatments at JTAV Clinical Skincare, and you both receive a gift toward your next service. Because the best glow is one that's shared. #ShareTheGlow #JTAVExperience #ReferAFriend