Brand Tone

Empowering and Motivational, Supportive and Understanding, Organized and Clear, Friendly and Approachable

Brand Values

• •Goal Achievement
• •Productivity and Efficiency
• •Self-Improvement and Well-being
• •Organization
• •Accessibility/Inclusivity

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., Empowering, Supportive, Clear, Friendly), including words to use and avoid. Share this with anyone creating content.
• •Focus on Benefits, Not Just Features: Instead of just saying "Hourly Layout," explain how it helps: "Effortlessly manage your busiest days with our clear hourly layout, giving you a complete overview and control of your schedule."
• •Use "You" and "Your": Address the customer directly to make the copy more personal and relatable. (e.g., "Imagine *your* most productive week...").
• •Maintain an Encouraging and Positive Stance: Frame challenges as opportunities for growth that your products can help facilitate. Use uplifting language and affirmations where appropriate.
• •Ensure Clarity and Simplicity: Just like your organizational tools, your copy should be easy to understand, free of jargon, and get straight to the point in a supportive way. Avoid overly complex sentences or vocabulary.

Social Perception

Customers likely perceive the brand as a helpful resource for organization and personal growth. Users of their specialized planners (e.g., ADHD planner) might feel understood and catered to. The quality and usability of the planners and digital tools would be key drivers of positive or negative perception.

Copy Examples

• •For the "Ultimate Goal Getter Planner": Stop dreaming, start doing. Your best year yet is mapped out in the Ultimate Goal Getter Planner. Break down big ambitions into actionable steps and celebrate every win. What will you achieve? #GoalGetter #PlanYourBestLife
• •For a "Digital ADHD Planner": Focus your brilliance. Our Digital ADHD Planner is designed with your unique mind in store. Manage tasks, reduce overwhelm, and harness your strengths. Finally, a planner that gets you. #ADHDPlanner #DigitalPlanning #ProductivityTools
• •For a "Self-Care Journal": Pause. Reflect. Grow. Your well-being matters. Our Self-Care Journal offers a gentle space to connect with yourself, track your moods, and cultivate gratitude. Start your journey to a more mindful you. #SelfCareJournal #Mindfulness #WellnessJourney
• •General Brand Ad: Overwhelmed by the daily juggle? Dot It Now provides the tools you need to bring clarity and calm to your chaos. From goal-focused planners to mindful journals, let's help you Plan Your Best Life, one organized day at a time. #DotItNow #Organization #PlannerCommunity
• •For a new Digital Sticker Set: Make your digital plans pop! ✨ Our new [Theme] Digital Sticker Set is here to add fun and function to your favorite digital planner. Organize with style and make every entry uniquely yours. Get yours at dotitnow.com! #DigitalStickers #PlannerAddict #Goodnotes