Brand Tone

Relatable and Authentic, Warm and Engaging, Heartfelt and Emotional, Fun and Flirty, Passionate and Grateful

Brand Values

• •Authenticity in Storytelling
• •Relatability
• •Emotional Connection
• •Reader Community
• •Joy and Escapism
• •Resilience and Dedication

Best Practices

• •Embrace Authenticity: Always write from a place of genuine emotion and relatability. Share snippets of real-life inspiration (where appropriate) to reinforce the "stories could happen to anyone" feel.
• •Prioritize Reader Connection: Address your audience directly and warmly, as if speaking to friends. Encourage interaction, respond to comments, and foster a sense of community in all communications.
• •Highlight Emotional Impact: Consistently use words that convey feeling and heartfelt experiences (e.g., "heartfelt," "emotional," "love," "joy," "connection"). Focus on how the stories make readers *feel*.
• •Maintain a Conversational and Approachable Style: Avoid overly formal language. Keep the tone friendly, down-to-earth, and easy to engage with, reflecting J. Sterling's own interaction style.
• •Be Consistent Across Platforms: While the specific format might change (e.g., a short TikTok vs. a longer Facebook post), the core tone – warm, authentic, and emotional – should remain consistent everywhere the brand has a presence.

Social Perception

Beloved Storyteller, Accessible and Interactive Author, Queen of Relatable Romance, Consistent Voice, Go-To for Specific Sub-genres, Inspiring Journey

Copy Examples

• •Instagram Post (New Release): "Get ready to lose your heart all over again! 💖 My new novel, [Book Title], is here to sweep you off your feet with a story of [mention 1-2 key themes, e.g., unexpected love and second chances] that feels as real as your own. Dive in and let the emotions flow! Link in bio to grab your copy from jsterlingstore! #JSterlingBooks #NewRomance #EmotionalRead #BookLovers"
• •Facebook Ad (Series Promotion): "Looking for a romance series you can truly get lost in? ✨ Readers say the [Series Name] by J. Sterling made them laugh, cry, and believe in love all over again. Real emotions, relatable characters, and stories that stay with you. Start your journey today – shop the series at jsterlingbooks.com! #ContemporaryRomance #BingeRead #AuthorJSterling #HeartfeltStories"
• •TikTok Video Script (Author Engagement): *(Upbeat, friendly music. Author J. Sterling smiling at the camera, holding a book.)* Hey book besties! So many of you have asked what inspires my stories... a lot of it is YOU, and the everyday moments that turn into magic. ✨ My goal? To write books that make you *feel* something real. What J. Sterling book touched your heart the most? Let me know in the comments! 👇 #AuthorLife #BookTok #JSterling #RomanceReads #ReaderLove"
• •Website Banner (Holiday Theme): "Cozy up with a J. Sterling holiday romance! 🎄❤️ Fun, flirty, and full of heart – find your perfect festive escape at jsterlingstore. Stories guaranteed to leave you smiling! #HolidayReads #RomanticComedy #FeelGoodBooks #JSterlingStore"
• •Email Newsletter Snippet (Connecting with Readers): "More than just books, we're a community of hearts connected by stories. I cherish every message and review from you all – you're the reason I write! Thank you for being the best readers a girl could ask for. P.S. Have you joined our private Facebook group yet? It's where the real fun happens! [Link] Love, Jenn (J. Sterling) #ReaderAppreciation #BookCommunity #AuthorJSterling"