Brand Tone

Caring and Empathetic, Informative and Educational, Aspirational yet Relatable, Trustworthy and Scientific, Positive and Encouraging

Brand Values

• •Health and Wellness
• •Science and Efficacy
• •Care and Authenticity
• •Quality
• •Community
• •Simplicity and Clarity
• •Body Positivity and Balanced Living

Best Practices

• •Embody Jessica Sepel's Voice: Keep the founder's authentic, caring, and knowledgeable voice at the core of all communications. Write as if offering advice from a trusted nutritionist friend.
• •Prioritize "Care and Science": Ensure every piece of copy reflects the brand's commitment to both compassionate support and evidence-based formulations. Clearly explain the benefits of key ingredients.
• •Focus on Solutions and Empowerment: Address specific customer concerns (e.g., hair thinning, bloating, low energy) with empathy and offer your products as empowering solutions to help them achieve their wellness goals and regain confidence.
• •Maintain a Relatable and Authentic Tone: Avoid overly technical jargon where possible. Share real stories and testimonials (with permission) to build connection and trust. Highlight the "journey" aspect of wellness.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, an email newsletter, or a TikTok video script, the caring, informative, and trustworthy tone must remain consistent to build a strong, recognizable brand identity.

Social Perception

A premium and effective brand, Trustworthy and Founder-Led, Aspirational Lifestyle Brand, Community-Focused, High-Quality (and sometimes pricey), Visible and Popular

Copy Examples

• •Headline: Tired of lackluster hair and flagging energy? Body: "Rediscover your vibrancy from within. Our Hair + Energy formula, created by nutritionist Jessica Sepel, blends targeted, science-backed ingredients like our exclusive JSHealth Kelp™ with Zinc to nourish your hair at the roots and support sustained energy levels throughout your day. Because feeling your best shouldn't be complicated. Start your journey to healthier hair and renewed vitality today."
• •Headline: Your skin tells a story. Let it be one of radiance. Body: "At JSHealth Vitamins, we believe in nurturing your skin from the inside out. Our Skin + Digestion formula, thoughtfully developed with Zinc, Burdock, and Turmeric, supports skin health and aids digestion for that clear, confident glow. We're here to help you feel beautiful and comfortable in your own skin, naturally."
• •Headline: Feeling bloated and off-balance? You're not alone. Body: "Jessica Sepel created our Detox + Debloat formula with care, understanding the discomfort that digestive issues can bring. Featuring Milk Thistle, Fennel, and Turmeric, this gentle yet effective blend supports your body's natural detoxification processes and helps relieve digestive discomfort. Reclaim your comfort and confidence with JSHealth."
• •Headline: The science of wellness, the art of feeling good. Body: "JSHealth Vitamins is more than just supplements; it's a commitment to your well-being. Founded on nutritionist expertise and a passion for quality, each formula is designed with carefully selected, research-backed ingredients to deliver tangible results. Trust in science. Invest in you."
• •Headline: Join our community. Embrace your healthiest, happiest self. Body: "It all started with a journey to find balance and body love. Now, the JSHealth community is a global family supporting each other. Our vitamins, like the best-selling Hair + Energy, are just one part of our holistic approach. Explore our app, recipes, and resources, all designed with care by Jessica Sepel to help you thrive. Your wellness journey starts here."