Brand Tone

Professional, Authoritative, and Supportive

Brand Values

• •Expertise
• •Customer-Centricity
• •Quality & Reliability
• •Comprehensive Solutions
• •Integrity & Community

Best Practices

• •Lead with the Solution, Not Just the Product: Frame all communication around how JSG's expertise and products solve a specific customer problem (e.g., improving accuracy, reducing costs, ensuring compliance).
• •Use Precise and Confident Language: Employ technical terms where appropriate for the B2B audience, but always with a tone of confidence and authority. Avoid vague or non-committal language.
• •Balance Professionalism with a Human Touch: While the primary tone is professional, infuse copy (especially on social media) with the brand's human side. Mention the team, celebrate successes, and talk about company culture to build rapport.
• •Reinforce the "Support" Value: In every piece of content, from product pages to case studies, weave in reminders of the available technical support, installation services, and post-sale partnership. This is a key differentiator.
• •Speak to the Expert: Write copy that respects the intelligence and knowledge of the target audience (engineers, facility managers). Provide tangible data, clear specifications, and evidence-based results in case studies and product descriptions.

Social Perception

Highly specialized and reliable B2B partner, seen as technical consultants and solution providers, supported by a dedicated and approachable team.

Copy Examples

• •Beyond Meters. We Deliver Certainty.
• •For complex district heating networks, data accuracy isn't just a goal—it's essential. Our latest case study shows how our tailored heat metering and AMR data solution helped a client reduce energy waste by 15% and improve billing accuracy. Expertise you can measure. #Metering #EnergyEfficiency #DistrictHeating
• •Engineered for precision and durability, the [Product Name] delivers reliable thermal energy measurement in the most demanding environments. Backed by our full technical support and installation services, it's more than a meter—it's a core component of your energy management strategy. Request a spec sheet or a free consultation today.
• •Is your current metering system creating data gaps?
• •Meet the team behind your metering solutions! From our engineers to our support staff, we're dedicated to getting it right for our customers. We're proud to be an independent, employee-focused company. #JSGTeam #CustomerService #MeteringSolutions