Tono de Marca

aspirational, sophisticated, accessible, and inclusive

Valores de Marca

• •Quality
• •Accessibility
• •Uniqueness
• •Customer-Centricity

Mejores Prácticas

• •Maintain a Lexicon of Luxury: Consistently use words like "premium," "sophisticated," "exclusive," "allure," and "captivating" in your descriptions to reinforce the brand's high-end positioning.
• •Emphasize the Experience, Not Just the Product: Instead of merely listing scent notes, describe the feeling and confidence the fragrance evokes in the wearer.
• •Visual and Textual Harmony: Ensure that the high-quality, clean aesthetic of your visuals is mirrored in the elegance and sophistication of your copy. The two should work together to create a cohesive brand story.
• •Balance Aspiration with Inclusivity: While the tone is aspirational, remember the brand's value of accessibility. Occasionally remind your audience that this level of luxury is attainable.
• •Engage with Sophistication: When interacting with customers on social media, maintain a polite, professional, and sophisticated tone, even in casual conversation. This reinforces the brand's persona at every touchpoint.

Percepción Social

Largely positive, perceived as offering luxurious yet affordable fragrances that provide confidence and sophistication, with customers praising longevity and uniqueness.

Ejemplos de Copy

• •Introducing 'Elysian Bloom.' A scent crafted for the modern individual who commands attention without saying a word. Experience the allure of rare botanicals and a whisper of oud. Your new signature scent has arrived. #JripLuxury #ScentOfSophistication
• •Luxury is no longer a privilege. It's a statement. Discover our collection of premium, long-lasting fragrances, designed to make you feel extraordinary, every day. High-end scents, accessible to all. #JripLondon #AffordableLuxury
• •The heart of our 'Royal Oud' lies in its ethically sourced agarwood. A deep, resonant aroma that tells a story of tradition and opulence. Wear a masterpiece. #OudPerfumery #JripLuxury
• •Your scent should be as unforgettable as your ambitions. Jrip Luxury is more than a fragrance; it's the final touch to your success story. #ExudeConfidence #JripLondon
• •You spoke, we listened. The overwhelmingly positive reviews for 'Voyage' are a testament to its captivating essence. Find out why it's our community's most-loved fragrance. #JripReviews #CustomerFavorites