Brand Tone

Friendly, Authentic, and Passionate.

Brand Values

• •Handmade Quality
• •Personalization
• •Community
• •Passion-Driven

Best Practices

• •Always Write in the First Person: Use "I" and "my" to reinforce that there is a real person (Megan) behind the brand. This maintains the personal, handmade feel.
• •Tell the Story: Weave the brand's origin story and the "handmade" value into product descriptions and social posts. Remind customers that their purchase supports a passion-driven small business.
• •Use an Enthusiastic and Friendly Tone: Incorporate positive language, emojis (✨, ❤️, 🌸), and exclamation points where appropriate to match the passionate and friendly tone established on TikTok.
• •Show, Don't Just Tell: Accompany copy with visuals (like videos of the crafting process or photos of packed orders) to reinforce authenticity. The copy should describe the care and attention that customers can see in the videos.
• •Engage Directly with Your Community: Address your audience as "you" and "your." Ask questions in your captions and respond to comments and messages personally to nurture the community connection that is central to the brand's success.

Social Perception

Trusted Small Business with a Personal Touch.

Copy Examples

• •There’s nothing better than a cosy night in with a great book and a warm drink. ✨ I’ve been working on this new 'Just One More Chapter' mug design and I'm so in love with how it turned out! Each one is handmade by me, for you. Perfect for fuelling your next reading marathon. Available now on the website! 📚❤️
• •Handmade with Love, Just for You. Discover personalized gifts and homeware crafted to make every moment special. From my craft room to your home.
• •You guys have been loving the floral cold cups! 🌸 Here’s a little peek at how I get your beautiful orders ready. I still get so excited packing up every single one. Thank you so much for keeping me so busy! #SmallBusinessUK #PackingOrders #HandmadeGifts
• •Subject: A Little Something New From My Studio ✨ Hi [Customer Name], Megan here! I’ve just added a new collection of personalized keyrings to the shop, and I wanted you to be the first to see them. They’re perfect for adding a little bit of sparkle to your keys or as a thoughtful gift for someone special. Thanks for being part of the JRC Crafts family!
• •Carry a little piece of joy wherever you go! This lovely tote bag is customized just for you, making it the perfect companion for trips to the library, market, or anywhere in between. Made from quality, durable cotton and personalized with care by me in my little studio. Just add your name and let me create your new favorite bag.