Brand Tone

Elegant & Sophisticated, Aspirational & Inspiring, Quality-focused & Confident, Classic with a Modern Sensibility

Brand Values

• •Quality Craftsmanship: Repeated emphasis on well-made, durable products using high-quality materials and techniques. "At J. Queen details make the difference."
• •Timeless Elegance: Designs aim for a lasting appeal that transcends fleeting trends.
• •Luxury & Comfort: Providing products that are not only aesthetically pleasing but also offer a luxurious and comfortable experience.
• •Inspiration for Personal Spaces: Helping customers create bedrooms that are a "tranquil oasis" or a reflection of their personal style.
• •Diverse Aesthetics: Catering to a range of tastes, from traditional to contemporary.

Best Practices

• •Develop a Brand Voice Style Guide: Document key tonal attributes (e.g., Elegant, Sophisticated, Aspirational, Confident), preferred vocabulary (e.g., "luxury," "timeless," "crafted," "sanctuary," "elevate"), and words/phrases to avoid (e.g., overly casual slang, cheap-sounding terms).
• •Focus on "Show, Don't Just Tell": Instead of just saying "high quality," describe the "intricately woven jacquard," "lustrous satin finish," or "hand-sewn details" that convey quality and luxury.
• •Emphasize Craftsmanship and Heritage: Briefly mention the New York design team, years of experience, or inspiration from global artisans to reinforce expertise and the "designer" feel.
• •Use Evocative and Sensory Language: Appeal to the desire for comfort, beauty, and a special personal space. Use words that evoke feelings of indulgence, tranquility, and sophistication (e.g., "serene atmosphere," "plush comfort," "tranquil oasis," "shimmering fabric").
• •Maintain Consistency Across All Platforms: Ensure the tone used on the website, social media captions, product descriptions, and even customer service interactions aligns with the established elegant and aspirational voice. Review content regularly to check for consistency.

Social Perception

High-Quality Luxury, Beautiful & Elegant Designs, Comfortable, Good Value (often when on sale/via retailers), Trusted Brand for Bedding

Copy Examples

• •J. Queen New York: Where Timeless Design Meets Unparalleled Comfort. Indulge in the art of refined living. Each J. Queen New York collection is meticulously crafted, transforming your bedroom into a sanctuary of sophisticated style and luxurious comfort. Discover the difference detail makes.
• •Elevate Your Everyday: Experience the Luxury of J. Queen New York. Beyond mere bedding, J. Queen New York offers an invitation to a more elegant lifestyle. Our curated designs, from classic damasks to serene coastal textures, are woven with the finest materials to bring lasting beauty and tranquility to your personal retreat.
• •The Essence of Sophistication. The Promise of Quality. That’s J. Queen New York. For over a decade, we've dedicated ourselves to creating bedding that doesn't just adorn your room, but defines it. Experience the rich textures, intricate patterns, and exceptional craftsmanship that make every night a luxurious escape.
• •Inspired by the World. Designed for Your Sanctuary. Let J. Queen New York take you on a journey of style. Our designers travel the globe to bring you bedding collections that are both timelessly elegant and refreshingly modern, ensuring your bedroom is a perfect reflection of you.
• •Introducing ‘The Sovereign Collection’ – A Royal Invitation to Rest. Immerse yourself in the grandeur of The Sovereign Collection by J. Queen New York. Featuring an intricately woven chenille damask in regal hues, this ensemble is generously oversized and exquisitely detailed, promising a sleep experience steeped in luxury and timeless elegance.