Brand Tone

Professional, Supportive, and Aspirational.

Brand Values

• •Global Connectivity
• •Dedicated Partnership
• •Expertise and Network
• •Growth and Innovation

Best Practices

• •Segment Communication Channels: Maintain the Professional tone for B2B communications on platforms like LinkedIn and the corporate website. Use a more Supportive and Aspirational tone for B2C content on Instagram to connect directly with athletes and fans.
• •Lead with the 'Why': Always tie the service back to the core values. Instead of just saying 'We manage schedules,' frame it as 'We manage schedules so you can focus on winning.' This reinforces the supportive and aspirational aspects.
• •Use Partnership-Oriented Language: Employ words like 'together,' 'your partner,' 'our team,' and 'we support' to consistently reinforce the value of a dedicated partnership rather than a transactional service.
• •Balance Ambition with Assurance: The copy should inspire athletes to dream big (Aspirational) while also making them feel secure and looked after (Supportive). Pair ambitious phrases like 'conquer the world stage' with reassuring ones like 'with our team behind you every step of the way.'
• •Maintain Visual and Textual Synergy: Ensure that the visuals (images/videos) on social media match the copy's tone. Aspirational copy should be paired with images of success, determination, and peak moments. Supportive copy can be matched with behind-the-scenes, team-focused, or personal content.

Social Perception

JPW, Inc. is primarily perceived within its niche B2B and professional sports network. Athletes view them as a dedicated, well-connected management firm and a close, professional partner. Corporate partners see them as a strategic consultant and gateway to the Japanese sports market, valued for their network and industry knowledge. The general public has minimal perception due to their focused strategy.

Copy Examples

• •Focus on your swing. We'll handle the rest. From global schedules to local sponsorships, our team is your team. Your ambition is our mission. #JPWforYou #GlobalGolfer #TeamJPW #DriveToSucceed
• •Bridging Japan and the Global Golf Market. Leverage our network and expertise to unlock new opportunities. JPW, Inc. — Your strategic partner for international growth.
• •Ready to take your professional career to the next level? JPW, Inc. provides more than management; we build global careers. We offer dedicated, player-focused support to help you compete and win on the world stage. Let's achieve your goals, together. #ProGolf #SportsManagement #GlobalAmbition
• •Peak performance requires complete well-being. Discover Avenir Brillant, our exclusive beauty salon designed for the modern champion. Rejuvenate, refresh, and be ready for your next victory. ✨ #AvenirBrillant #Beauty #Wellness #JPW
• •Founded with a vision to connect talent with opportunity, JPW, Inc. has been the silent partner behind countless successes. We don't just manage careers; we build legacies. Our commitment is to provide the unwavering support and global expertise our clients need to turn ambition into achievement.