Brand Tone

Creative, Youthful, and Approachable

Brand Values

• •Personalization & Individuality
• •Creativity & Self-Expression
• •Style & Aesthetics
• •Quality
• •Accessibility

Best Practices

• •Lead with "You": Always center the customer in the narrative. Use words like "you," "your," and "create" to make the experience feel personal and empowering.
• •Emphasize Expression over Product: Frame the products as tools for self-expression. Instead of saying "Buy a durable phone case," say "Show off your style with a case designed by you."
• •Use Energetic and Expressive Language: Incorporate vibrant, positive, and creative adjectives (e.g., vibrant, bold, unique, stunning, masterpiece) to match the visual identity of the brand.
• •Keep it Simple and Direct: Avoid overly technical jargon. The brand's promise is simplicity ("Just Personalise Online"), so the language should be clear, direct, and easy to understand.
• •Foster a Sense of Community: Use calls-to-action that encourage user-generated content (e.g., "Show us your creation," "Tag us in your case selfies," "#JPOlondon"). This reinforces the brand's community-focused and interactive image.

Social Perception

The public perception of JPO is mixed. Positively, customers are drawn to the extensive variety and high degree of customization, seeing it as a go-to for unique, visually appealing phone cases and appreciating its active social media presence. Negatively, concerns exist regarding product quality, shipping times, and customer service, with some users reporting issues with durability or associating the business model with dropshipping, suggesting a gap between the brand's stylish image and functional user experience.

Copy Examples

• •Your Vibe, Your Case. ✨ Our new Aura collection just dropped. Go ahead, make it you. #JPO #JustPersonaliseOnline #CustomCase
• •Don't just own it. Personalise it. Your phone is your most-used accessory. Create a case that's 100% you in minutes.
• •Text on screen: POV: You finally have a phone case that matches your aesthetic. Caption: It's not just a case, it's a masterpiece. 😉 Show us what you created! #JPOlondon #PhoneCase #PersonalisedGifts
• •Sick of boring phone cases? Be the designer. Add your name, your photos, your art. At JPO, your style is the only one that matters. Tap to create a case that protects your phone and expresses your personality.
• •Subject: Your masterpiece is waiting! Body: Hey! Looks like you left something amazing in your cart. Your custom phone case is saved and ready for you. Don't let your perfect design get away!