Brand Tone

Supportive, Trustworthy, Value-Driven, Empowering

Brand Values

• •Customer Success & Empowerment: Helping customers, particularly women and small businesses, succeed in their crafting endeavors is a primary value.
• •Trust & Integrity: Operating with honesty and reliability in an industry where they perceived a lack of it.
• •Quality & Affordability: Providing good quality products at accessible price points.
• •Service Excellence: Offering strong customer support and efficient service (like quick shipping).
• •Making a Difference: Believing that a small business can positively impact people's lives.

Best Practices

• •Develop a Brand Voice Guide: Document the chosen tone (Supportive, Trustworthy, Value-Driven, Empowering), key messages, words to use/avoid, and examples. Share this with anyone creating content.
• •Prioritize 'Customer Success' Language: Frame product benefits around how they help the customer achieve their goals, solve their problems, or feel empowered (e.g., 'Unlock your creativity,' 'Build your business with confidence,' 'The quality supplies your talent deserves').
• •Be Authentic and Transparent: Reflect the founders' story and mission in communications. If there are limitations (like a 'no returns' policy), state it clearly and explain the reasoning if possible, while still emphasizing customer support for other issues.
• •Maintain Consistency Across All Channels: Whether it's the website, email, packaging slips, or any (future) social media, the tone should feel consistently JPI Blanks. This includes how customer service inquiries are handled.
• •Engage and Listen (Especially if Expanding Social Media): Actively listen to customer feedback and engage in a way that reinforces the supportive and trustworthy aspects of the brand. Use their language when appropriate and show genuine interest in their crafting journey.

Social Perception

Positive: Customers who engage with the brand, particularly through its (likely private) Facebook group, seem to appreciate the value (sales), customer service, and the nature of it being a small, family-run business. They are seen as a reliable source for vinyl and crafting blanks. The personal touch, like including candy in orders, is noted positively.

Copy Examples

• •Website Banner/Homepage: 'Your Vision, Our Blanks. JPI Blanks: Empowering crafters with quality supplies you can trust, at prices you'll love.'
• •Product Description (e.g., for a sublimation tumbler): 'Ready for your masterpiece! Our premium sublimation tumblers provide the perfect canvas for your creativity. Designed for vibrant, lasting designs that will wow your customers or bring joy to your personal projects. We're here to help you succeed, one beautiful creation at a time.'
• •Email Subject Line (for a sale): 'Craft Your Dreams for Less! ✨ Big Savings Inside on Your Favorite Blanks!'
• •'About Us' Snippet: 'Born from a passion for crafting and a desire for a more trustworthy marketplace, JPI Blanks is more than just a supplier – we're your partner in creativity. Founded by a husband and wife team, we're dedicated to helping your small business thrive with quality products and the support you deserve.'
• •(If using Social Media) Post Idea: 'Shoutout to all the amazing makers turning their passion into reality! 💖 We see you, and we're here to fuel your journey with the best blanks and vinyl. What are you creating today? Share your projects with #JPIBlanksCreations – we love seeing you shine!'