Brand Tone

Authentic, Traditional, Natural, Culturally Rich, Trustworthy, Warm, Inviting

Brand Values

• •Authenticity
• •Quality
• •Natural Wellness
• •Cultural Heritage
• •Customer Satisfaction

Best Practices

• •Prioritize showcasing the origin and the process behind the products.
• •Emphasize natural ingredients and their benefits, steering clear of technical jargon.
• •Share customer stories and testimonials to build trust and community.
• •Use inviting language that welcomes customers into the world of Middle Eastern culture.
• •Maintain a consistent focus on quality, authenticity, and cultural significance across all touchpoints.

Social Perception

Positive, focusing on product quality and effectiveness. Customers appreciate the natural and traditional aspects of the products. Potential confusion with unrelated search terms needs to be managed to maintain brand clarity.

Copy Examples

• •"Step into the Middle Eastern Market – A Taste of Tradition"
• •"Welcome to the Featured Products collection, hand-selected based on quality, customer reviews, popularity, and cultural significance."
• •"Experience the authenticity of traditional souqs delivered to your doorstep."
• •"Discover the natural wellness remedies and traditional herbs like Sidr powder and Black Seed, cherished for generations."
• •"Top-rated, high-demand items carefully curated for your enjoyment and well-being."