Brand Tone

Authentic & Sincere, Passionate & Appreciative, Respectful & Traditional, Personal & Connective, Educational

Brand Values

• •Authenticity
• •Quality
• •Tradition
• •Connection/Community
• •Joy/Well-being
• •Sustainability/Harmony with Nature

Best Practices

• •Always Lead with Authenticity: Emphasize the Japanese origin, the direct sourcing from Shizuoka, and the personal connection of the founder. Use genuine language that reflects this.
• •Share the "Why": Continuously weave in the brand's mission – sharing the joy, stories, and tradition of Japanese green tea. Connect the product to the experience and the cultural heritage.
• •Use Sensory and Evocative Language: Describe the aromas, tastes, and feelings associated with drinking the tea, as seen in the "Shimmer" product description ("stunning nutty aroma," "comforts you like the warm sun"). This enhances the "joy" aspect.
• •Maintain a Personal and Approachable Voice: Even when professional, let the founder's passion and personal story shine through. Address customers directly and warmly.
• •Highlight Quality and Tradition Consistently: Reinforce that the teas are "genuine," "grown and packed by dedicated local producers," and reflect "care and tradition". If organic or specific farming practices are relevant, ensure they are mentioned.

Social Perception

The intended perception is likely one of a high-quality, authentic, and trustworthy source for Japanese green tea, run by someone with a genuine passion and connection to the product's origin. The personal story likely fosters a sense of connection and trust.

Copy Examples

• •Headline: From Our Shizuoka Home to Yours: Taste the True Joy of Japanese Green Tea. Body: Every leaf tells a story of tradition, grown with care by local families in the heart of Japan's tea mountains. Discover the authentic taste that has brought us joy for generations.
• •Social Media Post: Shizuoka's spring tea season is here! 🌸 We're thrilled to share this year's harvest, meticulously grown and packed by our dedicated local producers. Each cup is a sip of Japanese heritage and natural goodness. Experience the joy. #JoyOfGreenTea #AuthenticJapaneseTea #ShizuokaTea #DirectFromTheSource
• •Product Description Snippet (for a Sencha): More than just tea, our Sencha is an invitation. An invitation to pause, to savor the fresh, grassy notes, and to connect with the ancient tea traditions of Shizuoka. Hand-picked, expertly processed – genuinely Japanese.
• •Email Subject: A Story in Every Cup: Discover [Your Name]'s Journey to Joy of Green Tea Email Body Snippet: Growing up in Shizuoka, tea was more than a drink; it was connection, it was family. Now, I bring that same authentic experience directly to you, from the fields I know to your cup. [Link to Story page]
• •Ad Copy: Tired of mass-produced green tea? Experience the difference with Joy of Green Tea. We partner directly with small-batch, organic growers in Shizuoka, Japan, to bring you pure, traditional teas bursting with flavor and joy. Feel the warmth, taste the tradition.