Tono de Marca

Authentic and Personal, Story-driven and Evocative, Appreciative and Respectful. The brand's narrative is deeply rooted in the founder's personal history and direct relationships with local tea growers in Shizuoka, selling the story behind the tea with vivid, sensory language, and demonstrating deep respect for tradition, product, and customer.

Valores de Marca

• •Authenticity
• •Quality and Freshness
• •Tradition and Provenance
• •Personal Connection

Mejores Prácticas

• •Always Lead with the Narrative: Frame every product and post around the core idea that 'Every cup of tea has a story.' Whether it's the farmer, the region, or the season, the story is the unique selling proposition.
• •Emphasize Provenance and Authenticity: Consistently mention 'Shizuoka, Japan,' 'direct from our growers,' and 'family business' to reinforce the brand's core values of authenticity and personal connection.
• •Use Rich, Sensory Language: Describe the tea-drinking experience—the aroma, color, and flavor notes. Use evocative words like 'vibrant,' 'earthy,' 'tranquility,' and 'sakura blossoms' to transport the customer.
• •Maintain a Personal and Humble Tone: Write as the founder, using 'I,' 'we,' 'our home,' and 'our neighbors.' This reinforces the small-scale, personal nature of the business and builds trust.
• •Educate to Add Value: Incorporate brewing tips, explanations of different tea types (Sencha, Genmaicha), and the benefits of specific tea accessories (like tin canisters or Tokoname pots) to position the brand as a knowledgeable and helpful guide for serious tea drinkers.

Percepción Social

The public perceives Joy of Green Tea as a premium, authentic source for high-quality Japanese green tea. Customers view the brand as a 'hidden gem' for serious tea drinkers, offering exceptional quality that justifies direct shipping from Japan. The personal story of the founder and the direct link to the Shizuoka farmers are highly valued.

Ejemplos de Copy

• •From the heart of Shizuoka, this is not just Hojicha; it's the warmth of a story. Grown by our neighbors and roasted with generations of care, each sip offers a nutty, comforting aroma that calms the mind. Experience the authentic, smoky sweetness that can only come directly from our home to yours.
• •Every leaf tells a story. This batch of Okumidori Sencha was grown amongst the clouds in the mountains of Shizuoka by a 13th-generation farmer. It’s a story of tradition, tranquility, and a flavor you won’t find anywhere else. We are honored to bring this chapter from our home to your cup.
• •A Taste of Shizuoka: Stories Are Brewing Again.
• •Joy of Green Tea began not as a business, but as a way to share a piece of home. When friends in New York fell in love with the sencha from my family's village in Shizuoka, I knew these stories had to be told. Today, I am the sole bridge between the local farmers I greet every day and you. This is more than tea; it's a connection.
• •Tired of store-bought green tea? Discover the difference that 'direct from Shizuoka' makes. At Joy of Green Tea, we share the freshest, most authentic tea from our family of farmers to your cup. Taste the story. Feel the tranquility.